Social media is a constantly changing force to be reckoned with. At times the changes can feel overwhelming. It seems that just as you have a grasp on your social media strategy, something comes along that shakes it to its core. At Ignite Social Media,...

02 August, 2016

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty, a production of BuzzFeed Video. With 64 million page likes and...

26 July, 2016

Branded content. To some, it's a dirty word. To many, it's the future of advertising. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur....

14 July, 2016

July 4th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. For those of us in the content marketing scene, July 4th is a great time to...

21 June, 2016

It’s hard to believe we’re already halfway through the year. While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Airbnb If...

17 June, 2016

Father’s Day can be a tough one for community managers. Often outshined by Mother’s Day, dads tend get the short shrift, not only with gifts (hello, novelty ties) but creative marketing concepts as well, with brands pushing out elaborate sweepstakes, interactive videos, and increasingly flashy...

16 June, 2016

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. Our industry changes every day. So, when I was asked to share what the future of community management would be like,...

27 May, 2016