Ready or not, it’s holiday time. As a brand, it’s important to understand what your consumers' path to purchase looks like as they gear up for the holidays. Some key questions one might consider are items like; how consumers are deciding on gifts, where they actually purchase these gifts,...

05 November, 2015

‘Tis the season for brands to recycle holiday content just like recycling Thanksgiving leftovers.  But wait, we can help you think outside the Tupperware container. Step 1: Don’t be #basic. Who is already over all the pumpkin-talk? We get it – ladies love pumpkin flavors. But, it...

26 October, 2015

As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...

20 October, 2015

Why isn’t anyone liking your Facebook post about installing moisture barriers beneath roofing tiles? Why didn’t anyone retweet your hilarious tweet about the reelection of the President of Belarus? Why does some content resonate with audiences and spread across the web, while other content dies...

15 October, 2015

As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...

24 September, 2015

Let’s face it, writing for social can be hard. Sometimes, you’re in a rut, trying to think up the wittiest Twitter response for brand A then jumping into business-oriented long-form content for the totally opposite brand Z. Sure, inspiration can be found on Mashable and...

09 July, 2015

Looking for a job in social media marketing?  Maybe you work in marketing or advertising and you want more direct interaction with your customers. Maybe you want to write more creative copy or you want to develop a brand voice. Or just maybe you feel...

07 May, 2015

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of...

26 March, 2015

Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control.  Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with...

25 March, 2015

Here we go again! It’s St. Patrick’s Day: a holiday celebrated ‘round the world that has morphed from its original traditions to now honor Irish culture, sugary cereals and copious amounts of green beer. Along with “research” at the nearest Irish pub, we’ve pulled together a collection...

17 March, 2015

SXSW Interactive 2015 is upon us. For SXSW newbies and weathered veterans, it can be overwhelming to decide which SXSW sessions to attend and which to skip. (Some might even say attempting to create a schedule and actually stick to it is foolish.)  Luckily, if you're interested...

13 March, 2015