This weekend, I went to see Collective Soul, Live and Blues Traveler in concert. I'm not a big music buying guy. I like 90s Alternative music (among other stuff), so I usually just click a QuickMix on Pandora and let it run. That means...

20 August, 2008

All we do here at Ignite Social Media is social media marketing. So we watch it carefully, looking for trends, what's coming next, what's likely to bubble up. And it's got me thinking. I believe that social media is in its infancy....

28 July, 2008

On Wednesday, July 30, I'll be serving as moderator at the North Carolina Technology Association's Intersection Breakfast. The topic is "Get Online: Trends and Tools in Online Marketing." Following the breakfast, the NCTA is offering a tour of the Dell facility in Winston-Salem, but you...

27 July, 2008

When I first started this social media agency, the question I was asked most often was, "What is social media?" In just a few months, that question morphed into, "What kinds of things can social media do for my organization specifically?" Today, we're onto a...

22 July, 2008

Today is the one year birthday of Ignite Social Media. At least according to our Google Analytics account, which shows one visitor – just one – to this site on July 2, 2007. A lot has happened since we first set out that day to...

02 July, 2008

Other members of the Ignite Social Media team laugh when I rant about Google. "Great technology. Ugly user interface." Google Reader is a great example of that, but now there's a solution to get your RSS feeds served up with some design consideration and...

23 June, 2008

Jim_headshot2 Ok, we're in the home stretch. Today we'll talk about the fifth mistake in our top 5 mistakes in social media marketing series. And, you might think that would be the last one, right? But wait, there's more! We'll close the series shortly with a...

19 June, 2008

Our continuing series on social media marketing mistakes moves onto "mistake #4" today. Today's mistake is using social media as a channel instead of a conversation. Since social media tools give us the power to publish, and social networks give us more places to publish, some...

17 June, 2008