If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. According to...

They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms. In a world where posts that include images produce 650...

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres, the potential for this Facebook tool is nearly limitless. It’s no longer a question of...

Mobile marketing made its presence felt in 2014, where it became the “next big thing.” Those who had thought it was nothing more than a fad couldn’t have been more wrong. A similar trend can be seen with Video Marketing as it follows the same...

Video is everywhere. I can almost guarantee that you watch at least one video online per day. It’s hard to avoid when you’re scrolling through your feed and they automatically starts playing. According to Cisco, by 2019 80% of all Internet traffic will be video....

The 61st Cannes Lions International Festival of Creativity just finished, and the announcement of this year’s Grand Prix winners has set the bar for next year’s hopefuls. Here are a few lessons that can be applied to the world of social media from the premier...