This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “the original social media agency” because we were the first social media agency created...

Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M average monthly searches on Google (as of February), competitors have begun taking notice...

As some people believe social media companies to be overstepping their bounds, there's been a lot of talk about Section 230 lately. Unfortunately, not all of this talk has been accurate. What is a platform? What is a publisher? Does any of that have anything...

In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we'd like to continue posting and promoting during these times, it's not business as usual. We often recommend...

Wow. What a decade this past year has been. As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era.  With murder hornets, African dust storms blanketing Puerto Rico, and a biblical plague of...

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week),...

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their...

Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began reaching for their phones more and more, searching for a link...

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?” Editors Note [January 11, 2021]: At this time, Parler is inaccessible. Current events have lead to both Google and Apple removing the app from their respective app stores...