Ever since Facebook changed the organic content algorithm in 2013, paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at...

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to...

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how...

There’s plenty of big money to make big moves in the beer business. Enough for extravagant Super Bowl ads. Enough to create cans for every NFL team in the league. Enough to change your name to America. And while that money may pay for these...

The great Dr. Seuss once said, “You have to be odd, to be number one,” and while this quote can be interpreted many ways, to me it has always meant that to be the best, you must not be afraid to be a little quirky....

Clients often ask us how their channels look, and how a social media marketing strategy could help. This post will walk you through some of the key aspects to answering those questions. Measurement & Benchmarks The first step is looking at how your social media presence...

Here's a fun game (depending on your definition of fun anyway): Google "is Snapchat dying" and "is Twitter dying." You'll get a lot of results, a lot of facts that may be startling if you've invested in either company, and a lot of predictions about...

The start of fall means the return of favorite TV shows—and the introduction of new ones. With so much conversation happening around buzz-worthy TV shows on social, brands are eager to join in. If you’re looking to interject your brand into these conversations, here are...