If you’re reading here, you already know there’s more to social media marketing than posting pretty pictures to Facebook. In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to...

We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. Keep in mind that it is...

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult...

It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Conversations about resolutions began to see an upward trend starting on December...

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and...

As a whole, 2017 was a trip. From politics to entertainment and everywhere in between, there’s been a lot going on, even within the social sphere. While it certainly was an experience, a lot of us are looking forward to what 2018 has to offer....

With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! While this...

Thanks to our team of social media pros who are always learning what's new in the industry, we've written hundreds of blog posts in 2017. Here are our top five posts of the year. Enjoy! The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in...

If you’ve been on any social media platform this month, you’ve probably seen many posts surrounding the holiday season. Many of the industry’s biggest brands have a great reason to participate in marketing to customers this year and here’s why. According to Adobe’s 2017 online...

Can you believe another year has passed? Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat...