Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to...

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how...

There’s plenty of big money to make big moves in the beer business. Enough for extravagant Super Bowl ads. Enough to create cans for every NFL team in the league. Enough to change your name to America. And while that money may pay for these...

The great Dr. Seuss once said, “You have to be odd, to be number one,” and while this quote can be interpreted many ways, to me it has always meant that to be the best, you must not be afraid to be a little quirky....

As a social media strategist, one of the top questions I address for the clients I work on is how they are doing on social and what they could be doing better. This post will walk you through some of the key aspects to answering...

Here's a fun game (depending on your definition of fun anyway): Google "is Snapchat dying" and "is Twitter dying." You'll get a lot of results, a lot of facts that may be startling if you've invested in either company, and a lot of predictions about...

The start of fall means the return of favorite TV shows—and the introduction of new ones. With so much conversation happening around buzz-worthy TV shows on social, brands are eager to join in. If you’re looking to interject your brand into these conversations, here are...

With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. Chatbots Because this is now the norm and the way we communicate, businesses have made it available as a service in messengers like Facebook Messenger...