The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?” It’s certainly the right question to ask. And the majority of brands have implemented their crisis management...

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels,...

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. With an expected U.S. digital ad spend of $951.8 million, nearly triple the last presidential election, political ads may impact paid campaigns on social...

Over the last couple of weeks, you’ve probably seen live videos popping up on your Facebook and Instagram timelines left and right. In fact, Facebook reports a 50% increase in Live stream usage in the last month. With fewer options for entertainment given the current global...

For additional information on the current state of social media marketing during COVID-19, please reference the previous posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th)Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd)Top Questions Brands Have About Their...

In the midst of the COVID-19 pandemic, consumers across the world are struggling to find "the new normal." With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Key Takeaways Running paid media is ok during this...

Please see prior posts that relate to the topic of COVID-19 and Social Media Marketing: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th)Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd)Top Questions Brands Have About Their Social Media Strategy...

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); andSocial Media Marketing During COVID-19: March 23 Update One week further along into our new normal and COVID-19 cases and deaths continue to climb in the United States. Federal distancing guidelines were extended until at...

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things...