The week of October 4, 2021, Facebook's week went from bad to worse when the company's entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users...
In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media holds a great deal of power in most people's lives and takes up...
When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always "asking" for engagement? Below, we break down our favorite tactics and content types you can incorporate into...
Running A/B tests is one of the most effective ways of optimizing your social media presence. The benefits of social media optimization run deep. From increasing your visibility to boosting engagement and improving your customer service, optimizing your social media presence can bring about rapid...
Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we're still seeing brands make social media marketing mistakes that are easily avoidable. Our agency has over 14 years of experience...
So, you want to create successful social media content? It’s not as easy as it seems. Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has...
A few weeks ago, Snapchat held its third annual Partner Summit through a webinar, announcing exciting developments within the platform regarding AR, eCommerce, and other ways businesses can grow their brand. The platform also offered the latest insights on app performance and usage: People open Snapchat...
For most of us in countries with widespread advanced technology, no claim on our time has grown as rapidly as our online experience. That was up until about March 2020, when online experiences often emphasized play, social interaction, and information seeking (including shopping). Then, the...
2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...
How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when...