Wow. What a decade this past year has been. As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era.  With murder hornets, African dust storms blanketing Puerto Rico, and a biblical plague of...

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week),...

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their...

Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began reaching for their phones more and more, searching for a link...

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?” Editors Note [January 11, 2021]: At this time, Parler is inaccessible. Current events have lead to both Google and Apple removing the app from their respective app stores...

While the recent Netflix documentary "The Social Dilemma" hasn't gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. After working in the social media industry for over a decade and running a social media...

It's the end of the year, and social media RFPs are coming out fast and furious! What is an RFP? An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid...

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. and Canada encouraging audiences to "send noods" as part of a giveaway. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage...

What makes the world of social media go round? The simple answer is… memes! Social media memes bring cheer, joy and laughter to everyday life when used correctly. They’re even more fulfilling during those long work days that seem to be dragging, also known as...