This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive...

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging. Recently Instagram added the poll feature to direct messaging and last month Facebook tested removing the share button on posts and replacing it with sending...

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories, it’s vital that social media marketers understand how to...

The most glorious time of year is upon us – yes, football season. To celebrate, I’ll be diving into data that sheds a light on how and why different NFL team’s fans use social media, throwing shade as appropriate since I have data to back...

With the holidays around the corner, setting up your social channels to maximize effect for the shopping season should be a priority. Pinterest makes getting your channel into shape especially easy, if you know the steps. Check out these Pinterest organization tips to make sure...

Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction.Buttons for Stronger...

July showed Facebook introducing augmented reality ads, LinkedIn carousel ads and Snapchat’s Footprint feature. As we all know, the world of social media never sleeps. This year has been especially rocky for social media, as platforms scramble to figure out what new privacy policies mean...

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this...

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before...