https://www.youtube.com/watch?v=5eqQb4R5TQQ&feature=youtu.beFacebook's Clear History ToolFacebook's clear history tool is scheduled to roll out later this month. The clear history tool, which is officially called off-Facebook activity, will give people more transparency and control over the data shared with Facebook from other apps and websites. When someone...

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover Boating focuses on increasing...

 We are excited to announce that we have been selected as Shorty Awards Finalist in two categories:  Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-CommerceWe partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar'd State...

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to...

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to...

2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. In Q4, Instagram expanded their shopping capabilities, LinkedIn introduced new features aimed at increasing engagement and brands created...

This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive...

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging. Recently Instagram added the poll feature to direct messaging and last month Facebook tested removing the share button on posts and replacing it with sending...