We are excited to announce that we have been selected as Shorty Awards Finalist in two categories:  Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-CommerceWe partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar'd State...

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to...

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to...

2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. In Q4, Instagram expanded their shopping capabilities, LinkedIn introduced new features aimed at increasing engagement and brands created...

This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive...

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging. Recently Instagram added the poll feature to direct messaging and last month Facebook tested removing the share button on posts and replacing it with sending...

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories, it’s vital that social media marketers understand how to...

The most glorious time of year is upon us – yes, football season. To celebrate, I’ll be diving into data that sheds a light on how and why different NFL team’s fans use social media, throwing shade as appropriate since I have data to back...