2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when...

This post was originally publish on Forbes on March 15, 2021 It's been a rough year for pretty much everyone. And social media has become a less friendly place along the way. That's why it's important to check in on your team that is working hard...

This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “the original social media agency” because we were the first social media agency created...

Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M average monthly searches on Google (as of February), competitors have begun taking notice...

As some people believe social media companies to be overstepping their bounds, there's been a lot of talk about Section 230 lately. Unfortunately, not all of this talk has been accurate. What is a platform? What is a publisher? Does any of that have anything...

In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we'd like to continue posting and promoting during these times, it's not business as usual. We often recommend...

Wow. What a decade this past year has been. As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era.  With murder hornets, African dust storms blanketing Puerto Rico, and a biblical plague of...

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week),...