Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the...

Succeeding in social media as an alcohol brand presents a unique set of challenges. Besides the obvious hurdle of connecting with an age-appropriate audience, alcohol brands have to stand out from an enormous crowd of category competitors who are all vying for the attention of...

Valentine's Day is here, and you know what that means: champagne, chocolate, handmade valentines and 50% off candy on February 15th. That's all fine and good, but anyone who's not sleeping on the couch on a regular basis knows that making a relationship last means...

Everybody’s favorite time of year is almost upon us. I’m not just talking about the holidays – I’m talking about SHOPPING season (of course). In the past, my days were spent scanning retail ads and websites for the best deals. This preparation for "game...

Launching a new product can be both very exciting and stressful. Your brand has created something great. You are now responsible for the sales and its success. Your next challenge will be to find the best way to effectively build awareness and entice potential buyers to purchase....

One of the best advantages of social media is that it gives everyone a voice. People everywhere want their opinions to be heard and that is especially important in local government. Yesterday, the mayor of Pittsburgh and his staff hosted a Reddit AMA session. It's one of...

Ignite Social Media