Crate & Barrel Ultimate Wedding Contest – How it Could Be Better

A friend of mine asked me to Tweet about a contest his coworker had entered. The guy and his fiancée are vying for the "Ultimate Wedding" from Crate & Barrel. I was happy to vote, which I did, but during the process, I noticed...

Zappos : Social Media Marketing Example #26

Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who's doing...

Social Media Example # 25: Yoplait

I was pretty excited to research Yoplait because I'm a big fan of the brand and its delicious flavors; just thinking about Yoplait Delights has me salivating. Num Num. Additionally, Yoplait is a major advocate for Breast Cancer Awareness which is a cause...

Social Media Example #24: Xerox Corporation

One might imagine that a company such as Xerox Corp would be resentful toward the internet. I mean, before the world wide web, printing technology had been the "big cahoona" (the "Grand Poobah," if you will) in the world of document sharing since 1436.

Social Media Example #23: Whirlpool Corporation

Number 23 on our list of 26 Social Media Marketing Examples is Whirlpool Corporation.

Whirlpool is a Fortune 500 company and the global manufacturer and marketer of numerous major home appliances.  Although Whirlpool acts as an umbrella brand to many other name brands, in this...

American Red Cross – Non-profit Social Media Marketing Example #4

For our next post in the social media nonprofit series, I wanted to highlight one of the ways that the American Red Cross has been successful with their social media strategies. I recently stumbled across their website and discovered their "Holiday Mail...

Humane Society of the United States- Non-Profit Social Media Marketing Example #3

I have decided to team up with Ellyn to help her tackle her list of nonprofit social media marketing examples. For our next post in the social media nonprofit series, I wanted to highlight a campaign by The Humane Society of the United...

Social Media Marketing Example #22: PINK by Victoria’s Secret

Today I will continue the 26 Social Media Marketing Examples by taking a look at some of Victoria Secret's social media efforts. At first, I was curious (and somewhat hesitant) to research this particular brand. As a guy, no amount of online discounts, Facebook quizzes or PINK tweets...

Social Media Marketing Example #21: The United Kingdom Government

The social media case I'm writing about today, UK-sponsored 10 Downing Street, is unique among the others in our series of 26 Social Media Marketing Examples In Detail. Unlike the other list-members who use social media as a means to convince people to buy/utilize...

American Cancer Society More Birthdays – Non Profit Social Media Marketing Example #2

I'm on to my second post in my social media nonprofit series and I decided to check out the American Cancer Society (ACS). As a side note, I will soon venture outside of the cancer world in this series but I couldn't resist this...

Taco Bell : Social Media Marketing Example #20

Today I would like to take some time to continue the 26 Social Media Marketing Examples and examine Taco Bell. As a fellow "offbeat" connoisseur and fellow funny man I can definitely relate to Taco Bell and the approach they have taken over the...

Social Media Example #19: SELF Magazine

Continuing the series, "26 Social Media Marketing Examples in Detail", I'll review SELF Magazine and their efforts within the social space. Since I've been on a workout regime lately, I had actually come across several of these efforts organically, so I hope to share...