Disney: Facebook Fan Page Example in Detail #3

It's (finally) time for the next exploration of Lisa’s 26 Facebook Fan Page Examples in Detail. I've examined the Disney fan page, which boasts over 17 million fans. Below is a snapshot of what Disney is doing as far as acquiring new fans, current fan...

Kia Optima’s One Epic Contest or A Social Media Contest Cautionary Tale

  My New Year’s Resolution was to start entering more contests, partially because I like to know what other agencies are doing, but also because I could stand to win a new car/trip to Costa Rica/year’s supply of Post-It notes. So when I saw that Kia...

Social Media Marketing Examples of Super Bowl XLV

Super Bowl XLV promised to be the 'Social Bowl' of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and...

Oreo: Facebook Fan Page Example in Detail #2

Continuing Lisa's series of 26 Facebook Fan Page Examples in Detail, I've taken a look at the Oreo Facebook Fan Page, a brand with over 16 million fans. Overall, I think this is an excellent model for branded fan pages, although there is still room...

Starbucks: Facebook Fan Page Example in Detail #1

To start our new series "26 Facebook Fan Pages in Detail", I've taken a look at a brand with over 19 million fans on Facebook: Starbucks. The following is a snapshot of what they are doing creatively on their tabs, as well as a brief...

26 Facebook Fan Page Examples in Detail

Since the conclusion of our previous series "26 Social Media Marketing Examples in Detail" and with the start of the new year, I have been inspired yet again to evaluate what other brands are doing in the space. However, instead of covering what a brand...

10 Social Media Marketing Examples You Can Actually Use

Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association's annual leadership conference. It's where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel...

National Wildlife Federation – Non-profit Social Media Marketing Example #7

Wow, it's been a long time since we've posted on our non-profit social media marketing examples series, so here we go. To continue, I have decided to highlight a campaign developed for the National Wildlife Federation. A wonderful organization, with a hefty social...

An Open Letter to Old Spice

Dear Old Spice,

I just want to say that I love you.

Um, Your Microphone is On: How a Raleigh Bakery Screwed the Pooch

Nothing we say online is private. If you post something to your Facebook, Twitter, Tumblr or Flickr page, the world can know about it. When you communicate via a social media portal, it is the equivalent of being at a crowded party with a microphone....

Ad Council- Non-profit Social Media Marketing Example #5

It has been a few months since my last post in the social media nonprofit series, so I am jumping back on the blogging bandwagon....

Social Media Marketing Case Study: Londolozi

With the conclusion of our series, "26 Social Media Marketing Examples in Detail", I was contacted by Rich Laburn, a social media consultant and wildlife filmmaker, whose passion is promoting the luxury safari market....