Last week, I spoke at the Social Media Breakfast in Toledo on social media and nonprofits. I was particularly excited about this topic because it was the nonprofit world that launched me from traditional advertising into the fun and constantly changing world of...

03 August, 2009

Over the course of the last decade, an array of viral marketing examples have come and gone with varying degrees of success.  Though the term "viral" infers that the campaign is organic and self-replicating, marketers and big-name brands have begun to attempt manufacturing viral content...

28 June, 2009

Number 18 on our list of 26 Social Media Marketing Examples is Rubbermaid. I was pretty excited about researching Rubbermaid because I'm secretly an organization freak! I love buying new organizational supplies and finding ways to organize anything and everything. An organized house makes for...

26 June, 2009

Here's a little Tuesday Trivia for you - what do environmentalism, Argentina, and a Netty Dress have in common? Still stumped? Well, each is an embodiment of the eco-friendly provider of all your outdoor clothing/gear needs for climbing, hiking, surfing, running and travel: Patagonia. Patagonia...

02 June, 2009

Since so many of our followers enjoy the 26 Social Media Marketing Examples that was started by our very own Lisa Braziel and later joined by Anne Brannon, who recently wrote Social Media Marketing Example #13: Miller Brewing Company, I thought I'd jump in and...

29 May, 2009

I'll be the first to say that I love baby animals. Whether they are playing in TV, cuddling with their moms in a magazine photo or doing funny tricks on "I Can Has Cheezburger", I'm a sucker for those tiny furry bundles of joy. Like...

27 May, 2009

Last fall, after planning a 3-week trip, I was attempting to sublease my prime location of a Brooklyn apartment on Craigslist. While attempting to dodge the typical sketchy Craigslist behavior, I got an email from someone promoting a site called Air Bed & Breakfast. Air...

12 May, 2009

Recently I stumbled across the microsite for the "Filter For Good" campaign, which is a collaboration by Brita and Nalgene to convince people to stop buying bottled water. Well, I didn't stumble across it, exactly. There was an ad on Pandora's website...

23 April, 2009

Okay, so maybe I have a bit of a penchant for action sports when it comes to examples of companies that could use social media, but Burton snowboards is a great example of a company that caters to a niche interest with a wide...

31 March, 2009