We don't talk too often about our own work on this blog, but we thought it would be nice to share a program that is active now for those who want to give it a try. A new product is a flagship moment for companies and...

26 February, 2014

Recently, I was browsing Reddit and one of the top posts featured a video about how much higher health care costs are in the United States compared to other countries. A Reddit user commented that to combat high costs, someone should build a website that uses...

11 February, 2014

Every year brands gear up for the Super Bowl, marketing's biggest playground affectionately known as the "Brand Bowl". Traditionally, commercials are the bread and butter of Super Bowl marketing but last year, Oreo's real-time marketing win brought real-time social media marketing to the arena. Many of...

03 February, 2014

Clark Kent. Bruce Wayne. Miles Scott. You’ve known the first two names for years as the secret identities of two of the world’s greatest superheroes: Superman and Batman. After Friday, November 15, 2013, you have to recognize the third as maybe the greatest superhero of...

18 November, 2013

Recently, the Cleveland Browns made a surprising personnel move, trading running back Trent Richardson to the Indianapolis Colts for future a draft pick. That said, we're not here to talk about sports (as much as I would like to). We're here to talk about how...

20 September, 2013

From a towel-wearing man dispensing advice on YouTube, to a snobby mustard refusing Facebook fans, it's pretty amazing to think about all the incredible viral marketing that has come out in the past half-decade. I thought it would be fun to take a trip down...

18 September, 2013

As more and more users are becoming fatigued with Facebook and Twitter, marketers are turning their attention to other channels, and Tumblr keeps making its way into the conversation. We've already explored how to achieve success on Tumblr, but of the brands currently using the...

12 September, 2013

Nitrogram 50, an Instagram engagement and analytics platform, tracks the top 50 most popular brands on Instagram in real time. Brands that consistently rank here and are consistently named in many social media marketer's "favorite brands on Instagram" include Nike, Starbucks, Sharpie, Victoria's Secret, Forever...

23 August, 2013

“Video, video, video!” That seems to be all that’s on brands’ minds over the last few weeks after Vine grew in popularity, Instagram announced video capabilities and YouTube introduced new changes. But with the increasing use of mobile, Instagram and Vine have become key players...

12 July, 2013

Newly released Nielsen statistics show that approximately 41 percent of tablet owners and 38 of those with a smart phone use their device while watching television. It's no wonder then that many advertisers and brands are considering the impact of social media on regular programming. While...

04 April, 2013