As a social media marketer, it's refreshing to see so many brands integrating social media into their Super Bowl campaign beyond simply uploading their commercial to YouTube. In 2011, we only saw one use of a hashtag by a brand in the Super Bowl and...

04 February, 2013

It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is just...

29 January, 2013

Instagram has enjoyed some much-deserved attention over the past week, thanks in part to the unfortunate happenings caused by Hurricane Sandy which resulted in 1.3 million photos being posted. Now the mobile-based photo-sharing tool is primed for even more growth, as the introduction of new web-based...

12 November, 2012

As social media continues to evolve over time, one thing remains constant when it comes to your business: the ability to connect with and serve your customers will always be crucial to your success. Creating that direct relationship with your customer can be achieved by...

07 November, 2012

Social media has played a huge role in this year's presidential campaign, not just representing the candidates themselves, but also their biggest supporters: their wives. And Michelle Obama and Ann Romney are no exception. Traditionally, candidates' wives have supported their husbands by reaching women voters and...

22 October, 2012

Our social media agency strives to stay on top of all things social media marketing, and in recent research, we came across an infographic on sexes in social media, statings that 56 percent of social media users are women. Facebook is skewed female by 58...

26 September, 2012

Artists can utilize social media for two completely different purposes: finding inspiration for new works and getting exposure for completed works. This is true no matter what type of artist you happen to be. Musicians can collaborate via YouTube; painters can display their works and...

31 May, 2012

Recently, we took a look at why social media marketers should be paying attention to online TV. This time, let's take a look at which TV shows are already using social media to enhance the viewing experience of their audience - thereby creating more loyalty...

11 April, 2012

The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social...

19 March, 2012

Lately, it feels like every time I turn around I learn about a new campaign using augmented reality. The technology is definitely impressive, but, as it becomes more common, marketers are going to have to be more creative and thoughtful with their use of augmented reality...

15 February, 2012

Last year, I made a few predictions about this year’s Super Bowl 46.  And most of them actually came true.  This year we saw the first ever QR code integration into a Super Bowl ad, over 20 ad leaks on YouTube before the big game...

06 February, 2012