I just read an interesting article over at TrendSpotting covering Coke's latest foray into social media marketing that I thought was interesting enough to share. In this effort, Coke decided to use social media as its primary vehicle to market its latest Brazilian product i9: Hidrotonico...

09 July, 2008

I got an email on Friday from Christina at the Advance Guard pitching "Coke Tags" as a new social media marketing effort from the Coca-Cola Company. The whole experience, from pitch to this blog post, provides lessons in social media marketing that all large brands...

16 June, 2008

Before I go further, I just wanted to say that I realize that I often point out companies whose social media efforts fail or fall short. It's a character flaw, I promise. But, I really think it is because every time I take the time...

11 June, 2008

Today I was listening to Pandora, once again rocking out to some John Mayer radio, and I noticed one brand trying to get close to "social media", through somewhat a unique form of traditional advertising mixed with social media. ....

23 April, 2008

Lately I've been keeping my eye out for brands that are making a dive into social media, so I thought that I'd share one brand I came across a few weeks ago: The Kraft brand, Crystal Light. I actually came across this effort in a...

04 April, 2008

I'm the first to admit that I have a track record of bashing Walmart's previous social media efforts on this blog, but I'd like to take a few minutes to give my review on Walmart's latest social media effort, the checkoutblog.com....

04 March, 2008

I've officially decided that I'm voting for Ed in 2008. And yes, I admit that this decision is primarily on the premises of the campaign's marketing and social media efforts. But let me explain…....

14 December, 2007

Lately I admit that I've been on a rampage covering and critiquing companies that have needed some work with their social media tactics. First Wal-Mart, then Delta. I admit- I've been a little out of control....

10 September, 2007
Ignite Social Media