Lisa shared some thoughts on social media as a segmentation tool in Sneak Peek #3 on Friday and that's important. It's part of Chapter 2, "What is Social Media?", we explain the basics of the tools, the power of the tools, how it impacts...

17 November, 2008

So Lisa's Sneak Peek #1 gave you a glimpse of the (More than) 10 Cocktail Party Rules of Social Media from our new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Today, we're providing Sneak Peek...

13 November, 2008

People interested in social media marketing often ask me how age impacts Internet usage, and there's clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly....

04 November, 2008

New data from a survey of 1,092 consumers by Opinion Research Corporation found that 85% of social media users thought companies should interact with them through social media. This is strong validation for social media marketing. Consumers, tired of being shouted at, are ok...

27 October, 2008

I need your help. My new book, Social Media is a Cocktail Party, is going to production in the next week. I've been presented with two designs for the cover. Neither one is 100% yet, as there's some wording that needs to be tweaked,...

22 September, 2008

Social media geeks, myself included, have been looking for/waiting for the "Twitter Killer" to emerge over the last few months. While Twitter's famous crashes seem to have lessened, the stream of consciousness style doesn't seem to facilitate effective conversations as well as we might...

18 September, 2008

My new book, Social Media is a Cocktail Party, written with Lisa Braziel, is ready to go into production in the coming weeks and should be available for purchase by mid-October. The cover designs are being finalized, the preface is being written (by Robert...

15 September, 2008

This weekend, I went to see Collective Soul, Live and Blues Traveler in concert. I'm not a big music buying guy. I like 90s Alternative music (among other stuff), so I usually just click a QuickMix on Pandora and let it run. That means...

20 August, 2008