At Ignite Social Media, we don't work with politicians. But we do regularly work with large brands, filtering through thousands of mentions to figure out the important parts of the online conversation. That's why ten members of our team (five in North Carolina and five in...

12 October, 2012

As Facebook reached 1 billion active users and our team analyzed 7.6 million mentions of the #debates on Twitter, I’m going to make this week’s update entirely about social media and ROI, because we have a lot to share on it. No Way to Measure Social...

06 October, 2012

When you work in social media marketing for some of the world's largest brands, you spend a lot of time analyzing various programs. Over the years, we've seen an awful lot of success with social media marketing across a wide array of applications. That's why...

05 October, 2012

Social media marketing and ROI have an interesting history with some famous sorts saying the proper answer should be, "What's the ROI of your mother, because she made you what you are today?" I have to think they never won a budget argument with that kind...

04 October, 2012

In my Saturday recap, we've got Facebook getting real by getting less fake. Twitter is increasingly clever on ad sales and Myspace is making a comeback attempt that isn’t being ridiculed. Lots of stuff happening this week, so here goes: Facebook Now Allows Real Gifts to...

29 September, 2012

This summer has certainly been a time of celebration for us here at Ignite Social Media as we hit our fifth anniversary as a company. We've used this landmark as an opportunity to reflect on how far the agency has come and how much each...

20 August, 2012