For the last five years at Ignite Social Media, we've been thinking, and writing, about social media marketing and the impact of it for a brand. Throughout that time period, people have been asking, "What's the ROI of social media marketing?" The question implies that...

25 February, 2013

Every time Facebook turns around they are getting skewered over privacy concerns, but a new survey conducted by Ignite Social Media finds that 18-24 year-olds rate Facebook ahead of Google and Twitter in terms of being "concerned about your privacy," although those over 45 give...

18 February, 2013

Context is Key When Choosing Influencers to Work With Technorati came out with the 2013 Digital Influence Report (full PDF) in which they surveyed 6,000 bloggers, 1,200 consumers and 150 brand marketers. Most (54%) agree that "the smaller the community, the greater the influence." In other...

16 February, 2013
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