Jim Tobin, Author at Ignite Social Media

Top 50 Branded Facebook Fan Pages — January 2013 — Blackberry Skyrockets

As we enter 2013, Blackberry seems to have made a New Year's resolution to become the fastest growing page around, shooting up with 86% growth from last month. Perhaps hiring Alicia Keys as their new global creative director paid immediate dividends? Ok, probably not...

01 February, 2013

I Bought 10,000 Fake Twitter Followers. Why Didn’t Klout, Kred (or Others) Notice?

A quick check of my Twitter account will show you that, as of writing this post, I have about 19,450 followers. I'm no Justin Bieber, but it's a respectable number. Except for the fact that 10,000 of them are fake. A Grand Experiment I got the idea to...

16 January, 2013

New Research: Organic Facebook Impressions Lead to a 76% Increase in Brand Website Visits

Throughout 2012, Ignite Social Media has been working hard to demonstrate the value of social media marketing in a meaningful way. We've released a video (embedded below) demonstrating the value of social media across the sales funnel. We've also released six ROI models to allow...

10 January, 2013

Top 50 Branded Facebook Pages of 2012 versus 2011: 10 New Brands Make the List

It's been three years since I started my monthly list of the Top 50 Branded Facebook Fan Pages, and the annual lists are always among the most interesting. While last year we saw only 6 brands break into the top 50, this year we saw...

03 January, 2013

The State of Social Media and Proof that Social Voice Drives Sales: What You May Have Missed

Two of the better studies I’ve seen in a while came out this week. Both worth reading in full and hanging on to. Here's what you may have missed this week in the world of social media marketing. The State of Social Media: Mobile and Pinterest...

08 December, 2012

Top 50 Branded Facebook Fan Pages – November 2012 – Samsung Mobile USA, Oreo, Levi’s

'Tis the season and the winners this month are certainly showing it. Making the nice list are Levi's and Louis Vuitton, but none is better than the boom from newcomer Samsung Mobile USA. While holiday cheer was spreading to some, a six-point drop earned a...

30 November, 2012

World’s Best Social Media Agencies, Instagram Moves to Web, Twitter Pics Get Interactive

Anyone else have a hectic week! If you did, you might have missed some highlights from the social media world, so here's my weekly recap. Ten Best Social Media Agencies in the World I don’t write much about us as an agency, but I am proud...

10 November, 2012

Top 50 Branded Facebook Fan Pages, October 2012 – Nickelodeon, Louis Vuitton and Sprite Join the List

If you thought 9.5 million fans would make you one of the very largest brand pages in the world, you'd be a little off. Nickelodeon and Louis Vuitton both broke the 10 million fan milestone and still couldn't grab the number 49 and 50 spots...

31 October, 2012

Week in Review: Facebook Tests Star Ratings; Pinterest Users Want to Buy

Most of the big tech news this week was from Apple (iPad Mini) and Microsoft (Windows 8 and Surface), so the social media news was sort of light this week. Here are a few quick updates, however: Facebook Tests Star Ratings for Places If you have a lot...

27 October, 2012

Pinterest Fading? Facebook Punishing Big Brands? Clever YouTube Marketing: The Week in Review

Here are three things in the social media marketing world that jumped out at me this week. Is Interest in Pinterest Waning? Just a few months ago, Pinterest was the hottest site on the planet, but is it starting to fade? Depends who you ask. L’Oreal’s head of...

13 October, 2012

Behind the Scenes at a Debate Social Media War Room: News Video

At Ignite Social Media, we don't work with politicians. But we do regularly work with large brands, filtering through thousands of mentions to figure out the important parts of the online conversation. That's why ten members of our team (five in North Carolina and five in...

12 October, 2012

A Big Week for Social Media ROI

As Facebook reached 1 billion active users and our team analyzed 7.6 million mentions of the #debates on Twitter, I’m going to make this week’s update entirely about social media and ROI, because we have a lot to share on it. No Way to Measure Social...

06 October, 2012

Top 50 Branded Facebook Pages of 2012 versus 2011: 10 New Brands Make the List

Top 50 Branded Facebook Fan Pages, October 2012 – Nickelodeon, Louis Vuitton and Sprite Join the List

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