Every time Facebook turns around they are getting skewered over privacy concerns, but a new survey conducted by Ignite Social Media finds that 18-24 year-olds rate Facebook ahead of Google and Twitter in terms of being "concerned about your privacy," although those over 45 give...
Context is Key When Choosing Influencers to Work With
Technorati came out with the 2013 Digital Influence Report (full PDF) in which they surveyed 6,000 bloggers, 1,200 consumers and 150 brand marketers. Most (54%) agree that "the smaller the community, the greater the influence." In other...
As we enter 2013, Blackberry seems to have made a New Year's resolution to become the fastest growing page around, shooting up with 86% growth from last month.
Perhaps hiring Alicia Keys as their new global creative director paid immediate dividends? Ok, probably not...
A quick check of my Twitter account will show you that, as of writing this post, I have about 19,450 followers. I'm no Justin Bieber, but it's a respectable number.
Except for the fact that 10,000 of them are fake.
A Grand Experiment
I got the idea to...
Throughout 2012, Ignite Social Media has been working hard to demonstrate the value of social media marketing in a meaningful way. We've released a video (embedded below) demonstrating the value of social media across the sales funnel. We've also released six ROI models to allow...
It's been three years since I started my monthly list of the Top 50 Branded Facebook Fan Pages, and the annual lists are always among the most interesting. While last year we saw only 6 brands break into the top 50, this year we saw...
Two of the better studies I’ve seen in a while came out this week. Both worth reading in full and hanging on to. Here's what you may have missed this week in the world of social media marketing.
The State of Social Media: Mobile and Pinterest...
'Tis the season and the winners this month are certainly showing it. Making the nice list are Levi's and Louis Vuitton, but none is better than the boom from newcomer Samsung Mobile USA. While holiday cheer was spreading to some, a six-point drop earned a...
Anyone else have a hectic week! If you did, you might have missed some highlights from the social media world, so here's my weekly recap.
Ten Best Social Media Agencies in the World
I don’t write much about us as an agency, but I am proud...
If you thought 9.5 million fans would make you one of the very largest brand pages in the world, you'd be a little off. Nickelodeon and Louis Vuitton both broke the 10 million fan milestone and still couldn't grab the number 49 and 50 spots...
Most of the big tech news this week was from Apple (iPad Mini) and Microsoft (Windows 8 and Surface), so the social media news was sort of light this week. Here are a few quick updates, however:
Facebook Tests Star Ratings for Places
If you have a lot...