More proof of how bad “bought” fans are on Facebook. Google plus is lighting up the membership base, but engagement lags, and Apple’s iBeacon could change content marketing. Facebook Likes and Fraud At Ignite Social Media, we’ve been saying for two years that buying fans is a...

14 February, 2014

Facebook Punishes Brand Updates That Are Text Only Remember when Facebook told us that the best content would be surfaced to people? It no longer says that. Now if you are a brand and share a text-only update, your reach will be less. This is after...

25 January, 2014

Welcome to 2014. Facebook is telling marketers that the decline in organic reach is inevitable despite the fact that it's causing much of the decline. That plus the #PolarVortex and the second most engaged social network in this week's Social You Should Know. Decline in Facebook...

11 January, 2014

Adidas Football and Heineken are the only two brands to break in to the ranks of the Top 50 Branded Facebook Fan Pages in the fourth quarter of 2013, while Dr. Pepper and Sprite are the only two brands to drop off of the list....

02 January, 2014

I’m pleased to announce today that John Andrews, founder and former CEO of social shopper media company Collective Bias, will join Ignite Social Media as our first ever Chief Marketing Officer. In that role, John will help guide the company's marketing and product development and...

16 December, 2013

Facebook’s December News Feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by our social media agency. Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size,...

10 December, 2013
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