I'm speaking tonight at a panel put on by Business Wire. If you want to come, please do so, and be sure to say hello. The topic is on social media generally, but more specifically looking at using social media for enhancing your...
e-Marketer reported last week that "only 7.75%" of online marketing spending was dedicated to social media campaigns. They even suggest that "Web 2.0 is an also-ran in spending to online ads."...
E-marketer is reporting today on the most popular websites in the world, ranked by page views. This is from September 2007. Half of the most popular websites are social media. The other half are search-centric (if you count MSN.com as search… Microsoft probably does. I...
There are a lot of different social media executions that we've covered here. We've shown "what not to do" so we can learn from other's social media missteps – but we've also tried to cover social media executions that are worthwhile, mainly to show that...
Ignite Social Media was featured prominently in an article on social media agencies in a Canadian marketing magazine....
I've been using StumbleUpon for a while now and thought of it only really for two things: 1. A fun way to take a quick 5-minute break and laugh, learn something or give a thumbs down to a clumsy marketing effort;...
Conventional wisdom about social media marketing includes a few truisms...
Since we formally announced the launch of this social media agency we call Ignite, we've been swamped with calls from companies asking how we can help them. Some have very specific questions and are well-informed on what they'd like to do. Others have an understanding...
In my earlier post, "Is Shoutlet Overselling Itself," I took a look at the Shoutlet website after their product launch announcement andShoutlet logo wondered aloud, basically, "What is this thing? Does it work? Or is it hype?"...
Quick post to Triangle-area social media folks: Nathan Gilliat over at Net-Savvy Executive is pulling together business bloggers for dinner on October 15....
Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed. We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR....
Look at this picture (found on the BrandInfection blog). If you're Microsoft, or Dell, this should terrify you....