Mobile Traffic Dominates, Social Spreads It 39 of the top 50 digital news sites now get more than half of their traffic from mobile according to new research. But desktop visitors generally stick around on the site longer, which implies a deeper connection. 10 of the...

03 May, 2015

We created Ignite Social Media in 2007 and so much has changed in the intervening eight years. The rise of Facebook brand pages and the fall of organic reach; Brands chasing likes and followers, encouraged in part by the social networks themselves; Twitter gradually introducing...

26 January, 2015

Best Social Media Marketing of 2014 While we were tremendously honored that Digiday looked back and noted that our client FIAT USA was the #1 brand on social media in 2014 (based on 11 different metrics over a dozen social networks), other brands also did well. Their list...

11 January, 2015

How Community Management Has Changed While all sorts of chat rooms existed in the early 1990s, the role of a professional community manager really began around 2005 with the advent of the Forum Moderator. Over the years, the role has evolved from Friend to Brand Influencer,...

15 December, 2014