Social Media ROI is Real and Measurable: The Video

When you work in social media marketing for some of the world’s largest brands, you spend a lot of time analyzing various programs. Over the years, we’ve seen an awful lot of success with social media marketing across a wide array of applications. That’s why we’re so pleased today to release the new video “Social Media ROI is Real and Measurable.”

The video includes just a small number of facts and figures that we’ve collected showing examples of the return on social media marketing at every stage of the marketing funnel:

  1. Awareness
  2. Consideration
  3. Preference
  4. Intent
  5. Purchase
  6. Support
  7. Loyalty
  8. Advocacy

Enjoy. Share it with your friends.

Social Media ROI Video

Free Social Media ROI Whitepaper

Yesterday, we released our new whitepaper, 6 Models for Measuring Social Media ROI, which you can download completely free, without even providing contact information. We hope that you’ll use these models to begin demonstrating ROI from your brand’s social media marketing efforts.


Curious about the sources of the statements and statistics in the video? Below we provided sources for all of them:

0:20: Amplification Model: Source

0:30: Skittles web traffic and Facebook traffic: Source

0:45: Most effective consideration drivers: Source

0:55: Positive/negative mentions: Source

1:10: Lift in brand choice from video: Source

1:18: Blendtec traffic and sales: Source

1:32: Average order size by source: Source

1:55: Starbucks updates lift purchases: Source

2:10: Infusionsoft customer service cost: Source

2:20: Increased loyalty from fans/followers: Source

2:30: AT&T customers convert higher: Source

2:42: Disney, MTV, McDonalds, Starbucks impressions: Source

Read more about Ignite Social Medias approach to ROI here.

Ignite Social Media