Social Media Measurement

Ryan Sweeney
28
Jan

5 Factors to Consider When Setting Social Media Goals in the New Year

Posted by | · · · · · · | Social Media Measurement

We’re already a month into 2016 and there many of us in a panic to set our social goals set […]

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Ryan Sweeney
29
Dec

4 Analytics Lessons Learned in 2015

Posted by | No Tags | Social Media Analytics · Social Media Measurement · Social Media Trends

2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year […]

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Kailee VanDamia
01
Oct

Are Too Many Social Metrics Damaging our View of Social Media Value?

Posted by | · · · | Social Media Marketing · Social Media Measurement · Social Media Strategy · Social Media Tools · Social Media Trends

In a recent webinar with Forrester and Brandwatch, Nate Elliott (of Forrester) laid out some of the issues social media […]

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Greg De Lima
10
Sep

3 Social Metrics You Should Be Using But Aren’t

Posted by | No Tags | Social Media Analytics · Social Media Measurement

Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to […]

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Ryan Sweeney
12
Aug

Best Practices for Measuring Snapchat Performance

Posted by | · · · · · · · · | Snapchat Marketing · Social Media Measurement

Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity […]

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Beth Anne Ballance
15
Jan

Setting Social Media Goals In 2015: Why Engagement Trumps Impressions

Posted by | · · · · · · · · · · · | Social Media Marketing · Social Media Measurement

Happy new year, the time of finalizing 2015 plans! Whether it’s a specific social program or a general channel campaign, the […]

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Misi McClelland
02
Apr

6 Metrics All Social Media Marketers Should Be Familiar With

Posted by | No Tags | Social Media Measurement

There are so many social media metrics and such little time. The Facebook download of page insights alone has over […]

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Jim Tobin
04
Oct

Whitepaper: 6 Models for Measuring the ROI of Social Media Marketing

Posted by | No Tags | Social Media Measurement

Social media marketing and ROI have an interesting history with some famous sorts saying the proper answer should be, “What’s […]

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Erin Ledbetter
12
Jul

How To Measure Your Community Manager’s Success

Posted by | No Tags | Social Media Measurement

Recently, clients have been asking me how they’ll know if our community managers are succeeding in their craft. To me, that answer was simple. A healthy community. That means the community manager is doing well, right? Well sort of. Thanks to some smart thinking and advice from a few industry friends, and great partnership with a few clients who shared input on what they expected from their community managers, we’ve boiled down what it means to succeed as a community manager, taking that analysis beyond the traditional marketing KPIs and including a more traditional performance review method for community managers.

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Jim Tobin
28
Jun

Calculate Social Media ROI with Ignite Social Media's Purchase Equivalency Calculator

Posted by | No Tags | Social Media Measurement

As a social media agency, we’ve been thinking about social media ROI for five years. It’s a complex question, made […]

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