Category Archives: Social Media Measurement

6 Metrics All Social Media Marketers Should Be Familiar With»

By: Misi McClelland | April 2, 2013 | View Comments

Whitepaper: 6 Models for Measuring the ROI of Social Media Marketing»

By: Jim Tobin | October 4, 2012 | View Comments

How To Measure Your Community Manager's Success»

By: Erin Ledbetter | July 12, 2012 | View Comments

Calculate Social Media ROI with Ignite Social Media's Purchase Equivalency Calculator»

By: Jim Tobin | June 28, 2012 | View Comments

New Research Shows Social Media Marketing has Strong Impact on Retail Sales»

By: Meredith Sparrow | October 20, 2011 | View Comments

Analysis: How often brands post to Facebook, and the impressions they generate»

By: Jim Tobin | August 26, 2011 | View Comments

Social Media ROI Revisited: A Look at Correlation»

By: Kevin Briody | July 18, 2011 | View Comments

Social Media ROI Revisited: A Closer Look at Direct ROI»

By: Kevin Briody | May 16, 2011 | View Comments

Social Media ROI Revisited: 4 Ways to Measure»

By: Kevin Briody | April 22, 2011 | View Comments

The Two Most Important Questions in Social Media Marketing»

By: Kevin Briody | March 19, 2010 | View Comments

Should Social Media Marketing Campaigns Even Be Measured?»

By: Jim Tobin | April 7, 2008 | View Comments

How Will My Social Media Campaign Be Measured?»

By: Lisa Braziel | February 15, 2008 | View Comments

Quantifying the Impact of Social Media: Where the Edelman White Paper Got it Right, Got it Wrong and What We Should Do Next»

By: Jim Tobin | January 31, 2008 | View Comments

Measuring the Value of Social Bookmarking Referrals»

By: Lisa Braziel | January 22, 2008 | View Comments

The Measurement of Social Media Marketing and the Necessity of Objectives»

By: Lisa Braziel | November 28, 2007 | View Comments

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