Social Media Measurement

Ryan Sweeney
12
Aug

Best Practices for Measuring Snapchat Performance

Posted by | · · · · · · · · | Snapchat Marketing · Social Media Measurement

Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity […]

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Beth Anne Ballance
15
Jan

Setting Social Media Goals In 2015: Why Engagement Trumps Impressions

Posted by | · · · · · · · · · · · | Social Media Marketing · Social Media Measurement

Happy new year, the time of finalizing 2015 plans! Whether it’s a specific social program or a general channel campaign, the […]

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Misi McClelland
02
Apr

6 Metrics All Social Media Marketers Should Be Familiar With

Posted by | No Tags | Social Media Measurement

There are so many social media metrics and such little time. The Facebook download of page insights alone has over […]

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Jim Tobin
04
Oct

Whitepaper: 6 Models for Measuring the ROI of Social Media Marketing

Posted by | No Tags | Social Media Measurement

Social media marketing and ROI have an interesting history with some famous sorts saying the proper answer should be, “What’s […]

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Erin Ledbetter
12
Jul

How To Measure Your Community Manager’s Success

Posted by | No Tags | Social Media Measurement

Recently, clients have been asking me how they’ll know if our community managers are succeeding in their craft. To me, that answer was simple. A healthy community. That means the community manager is doing well, right? Well sort of. Thanks to some smart thinking and advice from a few industry friends, and great partnership with a few clients who shared input on what they expected from their community managers, we’ve boiled down what it means to succeed as a community manager, taking that analysis beyond the traditional marketing KPIs and including a more traditional performance review method for community managers.

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Jim Tobin
28
Jun

Calculate Social Media ROI with Ignite Social Media's Purchase Equivalency Calculator

Posted by | No Tags | Social Media Measurement

As a social media agency, we’ve been thinking about social media ROI for five years. It’s a complex question, made […]

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Meredith Sparrow
20
Oct

New Research Shows Social Media Marketing has Strong Impact on Retail Sales

Posted by | No Tags | Social Media Measurement

Social Media marketing has fought for and won a seat at the marketing table. It’s no longer an add-on or […]

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Jim Tobin
26
Aug

Analysis: How often brands post to Facebook, and the impressions they generate

Posted by | No Tags | Social Media Measurement

I had the good fortune of giving a presentation in London this week in which I shared a lot of […]

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18
Jul

Social Media ROI Revisited: A Look at Correlation

Posted by | No Tags | Social Media Measurement

In the immediate aftermath of the now-epic Old Spice Guy YouTube response campaign, Facebook fan interaction spiked by 800%, the […]

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16
May

Social Media ROI Revisited: A Closer Look at Direct ROI

Posted by | No Tags | Social Media Measurement

In my first post on this topic, I outlined four different approaches to calculating social media return-on-investment (ROI): Direct, Correlated, […]

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