Ignite Social Media // Blog // Social Media Measurement
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Using Data to Rank 2011′s Top 20 Internet, Social Media and SEO blogs
For three years now, the folks at Cision have ranked the Top 100 blogs in our category by looking at specific data points. These data points are designed to reward actual site performance versus popularity or “Internet fame.” Last year, Ignite Social Media was ranked second, only to the blog powerhouse Mashable. This year, Cision [...]
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2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed
2010 was a rocky year in the social network space and many sites closed their doors including Propeller.com and Team Sugar, to name a few. Quite a few others continued their decline into yesterday’s news as we see more social network users consolidating their social profiles. Undoubtedly, Facebook’s continued growth worldwide has led to this [...]
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Ignite Social Media named one of “World’s Top Social Media Marketing Firms for 2011″
The International Business Times came out with their list of 5 agencies they describe as “The World’s Top Social Media Marketing Firms for 2011” and Ignite Social Media is one of the five selected. We’re honestly not sure of the criteria, but we’re flattered to be included in such a small group of firms on [...]
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26 Facebook Fan Page Examples in Detail
Since the conclusion of our previous series “26 Social Media Marketing Examples in Detail” and with the start of the new year, I have been inspired yet again to evaluate what other brands are doing in the space. However, instead of covering what a brand is doing across multiple platforms, in this series we will uncover specifically what the top brands on Facebook are doing on their pages to engage with their fans.
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Social Media Measurement
How is your social media performing? In order to measure success, you have to know what to look for. Here are our thoughts on how to effectively measure social media sentiment.
Related Posts
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New Research Shows Social Media Marketing has Strong Impact on Retail Sales
Meredith Sparrow | October 20, 2011 | View Comments
Social Media marketing has fought for and won a seat at the marketing table. It’s no longer an add-on or an experimental component of the marketing mix, and many companies are investing a significant chunk of their marketing budget in social media. Now that social media marketing is established, the million dollar question is “How [...]
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Analysis: How often brands post to Facebook, and the impressions they generate
Jim Tobin | August 26, 2011 | View Comments
I had the good fortune of giving a presentation in London this week in which I shared a lot of data on how the Top 50 Branded Facebook Fan Pages (which I’ve now been tracking for over 18 months) perform against one another. As I fly home, one fact keeps coming back to me: how [...]
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Social Media ROI Revisited: A Look at Correlation
Kevin Briody | July 18, 2011 | View Comments
In the immediate aftermath of the now-epic Old Spice Guy YouTube response campaign, Facebook fan interaction spiked by 800%, the brand’s Twitter following grew by 2700%, 1.4 billion impressions were generated, and more importantly, product sales surged 27% over six months to establish Old Spice as the men’s body wash category leader. Were all those [...]
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Social Media ROI Revisited: A Closer Look at Direct ROI
Kevin Briody | May 16, 2011 | View Comments
In my first post on this topic, I outlined four different approaches to calculating social media return-on-investment (ROI): Direct, Correlated, Relative, and Proxy. There’s a reason for that order: if you can calculate direct ROI for any of your campaigns or programs, and it’s not always easy or doable, focus on that over correlated, relative, [...]
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Social Media ROI Revisited: 4 Ways to Measure
Kevin Briody | April 22, 2011 | View Comments
It has become the great debate in social media marketing: “What’s the ROI? How do you measure it?” Or more directly put: “Does it work? How can you tell?” Beyond being a hot topic for pundits to debate, social media return-on-investment (ROI) is something we address with every one of our clients on an ongoing [...]
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The Two Most Important Questions in Social Media Marketing
Kevin Briody | March 19, 2010 | View Comments
Number one: What’s your objective?
Number two: How are you going to measure it?
These two questions aren’t revolutionary – they’re among the first questions that should be asked at the start of planning for any new project. Yet they often seem to get left by the wayside, or at the very least poorly answered, when it comes to social media marketing projects.
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Should Social Media Marketing Campaigns Even Be Measured?
Jim Tobin | April 07, 2008 | View Comments
I read a post from Jake over at 10e20 blog recently with a promising title, “Social Media Marketing is NOT a Direct Response Channel.” I could not agree more. Jake’s point that you should not expect social media to compete with your direct response channels, like pay per click, is 100% valid.
Social media is not a switch that you turn on and off like a light. Engaging in a social media campaign is a commitment to a new form of communicating with your customers. And that can pay huge dividends.
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How Will My Social Media Campaign Be Measured?
Lisa Braziel | February 15, 2008 | View Comments
Today I will attempt to answer the third question in my “Marketer’s Foray Into Social Media: How will my social media campaign be measured?”, the ever-so-present question of social media measurement.
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Quantifying the Impact of Social Media: Where the Edelman White Paper Got it Right, Got it Wrong and What We Should Do Next
Jim Tobin | January 31, 2008 | View Comments
Earlier this month, Jonny Bentwood of Edelman published “Distributed Influence: Quantifying the Impact of Social Media.” Edelman gets picked on a lot (often deservedly so) for the highly visible mistakes they’ve made in the social media space, but there’s no question that they are both deeply involved and pretty darn thoughtful on the topic. This white paper fits the latter; it was a thoughtful analysis by some major players in the game on how you measure online influence.
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Measuring the Value of Social Bookmarking Referrals
Lisa Braziel | January 22, 2008 | View Comments
This morning I read an article by the BlogOnExpo blog, which discussed “Why 100 Organic Visitors are better than 10,000 Social Media Visitors”
