When I try to explain my job to people outside of the industry, the most common reaction I get is something along the lines of “So you do Facebook…and numbers?” As a social media analyst, I do spend a great deal of time in Facebook,...

We are well into the year now and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind. Invest in Instagram Open to all advertisers as...

2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year and a little sprinkle of speculation for what is to come in 2016. Facebook Organic Reach Oh Facebook organic reach, where hast thou gone. This year we...

Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to Facebook, Instagram, Snapchat, or [insert your favorite platform here], but for businesses and social connections as well. [br][br] Despite years of ongoing upgrades to social analytics, proving...

Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity to test how to best measure Snapchat campaigns. In this post, we’ll discuss Snapchat KPIs and best practices, as well as challenges that come with...

Happy new year, the time of finalizing 2015 plans! Whether it’s a specific social program or a general channel campaign, the first two questions in goal-setting should always be “What are my goals?” and “How do I measure them?” [br][br] Shifting into 2015 with Facebook creating bundled posts,...

There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days. More data doesn't necessarily equate to better data,...