Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week's edition of Ignite Your Week. Facebook Updates Key Metrics [embed]http://youtu.be/En3LmXrW-_w[/embed]  Relevancy Score Today we're going to talk about Facebook's new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were...

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of...

2019 Social Media Metrics Time flies and, believe it or not, it’s already time to start thinking about planning for next year. Every good strategy requires a good measurement plan. To help you start thinking about 2019 social media metrics, we put together a list of...

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before...

Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. Let’s take a closer look at how CMOs view digital...

In this edition of Ignite Your Week, we're talking about benchmarks before the impending Facebook algorithm change. So before the change we wanted to take a look at some benchmarks so we could compare once the algorithm actually takes effect. We looked at over six...

It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant...

We’re officially into the swing of 2018 and with the first quarter winding down, it’s time to evaluate how your social media strategy is working. There is no better way to start than to compare last year’s efforts to this year’s efforts. Knowing this information will help...

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult...

It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different.Conversations about resolutions began to see an upward trend starting on December...