Social Media Measurement

Vanessa Williams
11
May

How Social Insights Can Inform Your Marketing Strategy

Posted by | · | Social Media Measurement

One of the key advantages social media has over other marketing channels is the ability to get feedback from consumers […]

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Ryan Sweeney
09
May

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Posted by | · · · · · · | Social Media Measurement

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these […]

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Katie Eckles
16
Dec

The Best, and Worst, Social Media Analytics Platforms

Posted by | · · · · · · · · · · · · · | Social Media Analytics · Social Media Measurement · Social Media Tools

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number […]

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Stephanie Purinton
14
Dec

Using Social Media to Predict the College Football Playoff

Posted by | · · · · · · · | Community Management · Humor · Social Media Measurement · Social Media Stats

You’ve seen the headlines. “Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an […]

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Justin Vance
25
Oct

Best Practices For Using Social Listening During a Live Event

Posted by | · · · · · · · · · · · · · · · · · | Event Marketing · Social Listening · Social Media Analytics · Social Media Marketing · Social Media Measurement · Social Media Monitoring · Social Media Strategy · Social Media Tools · Uncategorized

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good […]

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Jessica Hammerstein
31
Mar

A Day in the Life of a Social Media Analyst

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · · | Social Media Analytics · Social Media Jobs · Social Media Measurement · Social Media Monitoring · Social Media Tools

When I try to explain my job to people outside of the industry, the most common reaction I get is […]

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Misi McClelland
09
Mar

Best Practices for Social Media Buying in 2016

Posted by | · · · · · · · · · | Social Advertising · Social Media Analytics · Social Media Measurement · Social Media Tools

We are well into the year now and you may have some looming questions as to how best utilize your […]

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Ryan Sweeney
28
Jan

5 Factors to Consider When Setting Social Media Goals in the New Year

Posted by | · · · · · · | Social Media Measurement

We’re already a month into 2016 and there many of us in a panic to set our social goals set […]

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Ryan Sweeney
29
Dec

4 Analytics Lessons Learned in 2015

Posted by | No Tags | Social Media Analytics · Social Media Measurement · Social Media Trends

2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year […]

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Kailee VanDamia
01
Oct

Are Too Many Social Metrics Damaging our View of Social Media Value?

Posted by | · · · | Social Media Marketing · Social Media Measurement · Social Media Strategy · Social Media Tools · Social Media Trends

In a recent webinar with Forrester and Brandwatch, Nate Elliott (of Forrester) laid out some of the issues social media […]

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