In this edition of Ignite Your Week, we're talking about benchmarks before the impending Facebook algorithm change. So before the change we wanted to take a look at some benchmarks so we could compare once the algorithm actually takes effect. We looked at over six...

It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant...

We’re officially into the swing of 2018 and with the first quarter winding down, it’s time to evaluate how your social media strategy is working. There is no better way to start than to compare last year’s efforts to this year’s efforts. Knowing this information will help...

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult...

It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different.Conversations about resolutions began to see an upward trend starting on December...

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to...

As a social media strategist, one of the top questions I address for the clients I work on is how they are doing on social and what they could be doing better. This post will walk you through some of the key aspects to answering...

One of the key advantages social media has over other marketing channels is the ability to get feedback from consumers in real-time. For more traditional marketing channels, like television, print, etc., it can take weeks or months gather insights from a campaign and then even...

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting,...