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Social Media Examples
Social media marketing can either be a rousing success or a giant flop. We’ve put together a cadre of social media examples that illustrate both sides of the coin.
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5 TV Shows That Integrate Social Media Effectively
Christina Gleason | April 11, 2012 | View Comments
Recently, we took a look at why social media marketers should be paying attention to online TV. This time, let’s take a look at which TV shows are already using social media to enhance the viewing experience of their audience – thereby creating more loyalty among their users. While most popular shows on television have [...]
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The Hunger Games: Using Social Media Marketing to Bring Fiction to Life
Ann Marie Taepke | March 19, 2012 | View Comments
The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social networks like Facebook and Twitter. For those who haven’t been bitten [...]
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5 Augmented Reality Examples Worth Looking At
Caroline Monday | February 15, 2012 | View Comments
Lately, it feels like every time I turn around I learn about a new campaign using augmented reality. The technology is definitely impressive, but, as it becomes more common, marketers are going to have to be more creative and thoughtful with their use of augmented reality if they want to make a real impact on consumers. [...]
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Social Media Marketing Examples from Super Bowl XLVI
Ann Marie Taepke | February 06, 2012 | View Comments
Last year, I made a few predictions about this year’s Super Bowl 46. And most of them actually came true. This year we saw the first ever QR code integration into a Super Bowl ad, over 20 ad leaks on YouTube before the big game and a better use of hashtags in commercials. While [...]
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The Stalker Approach to Social Media Marketing
Caroline Monday | January 05, 2012 | View Comments
At one point or another we’ve all joked about stalking someone we know on Facebook or Twitter. After all, if someone puts that information out there, they must want you to read it, right? Well, a couple of brands have taken that idea to heart and have shown how Facebook stalking can actually be used [...]
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Nintendos and Don’ts: Nintendo Finally Socializes
Guest | September 01, 2011 | View Comments
This guest post is by Megan Carriker, previously an employee of Ignite Social Media. Megan is now with Shoeboxed, a start-up company that simplifies business tasks like expense reporting, accounting and contact management by digitizing paper documents and organizing the data in secure online accounts. Find her on Twitter @megancarriker. Nintendo historically goes against expected [...]
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Pringles: Facebook Fan Page Example #9
Tiana | July 28, 2011 | View Comments
Remember the original Pringles mantra “Once You Pop, You Can’t Stop?” The now out of date statement still holds true in many ways for the Pringles Facebook page where fans just can’t contain their excitement for the brand. Pringles has more than 14 million fans and counting coupled with constantly high engagement rates. This summer’s theme for [...]
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iTunes – Facebook Fan Page Examples in Detail #8
Kristin Rawski | July 14, 2011 | View Comments
Next up in the 26 Facebook Fan Page Examples in Detail series is not only a favorite brand of mine, but of music buffs everywhere: iTunes. I was not surprised to find that iTunes has a huge Facebook following with over 15.9 million fans, and quite surprisingly (for Apple) the brand is actually attempting to engage these [...]
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A Simple Letter Goes Viral, Shows How Proper Engagement is Done
Craig Carter | June 22, 2011 | View Comments
So I was browsing Reddit last Friday and happened upon a letter. For those of you who don’t know, Sainsbury’s is a supermarket chain in the UK and below is an example of the aforementioned ”tiger bread.” Kid’s right on. It totally looks like a giraffe. Now kids write letters all the time. They’re innocent and precious. When [...]
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HBO’s True Blood ‘Bites’ into Social Media
Cassandra Clark | June 20, 2011 | View Comments
Finally, the television and entertainment industries are starting to get it – their audiences are online, and that’s where they need to be, too. While studios and networks may groan about fans skipping out on live airings of their programs to watch shows online at their convenience, the execs should recognize that even the lowest-performing [...]





