The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social...

Lately, it feels like every time I turn around I learn about a new campaign using augmented reality. The technology is definitely impressive, but, as it becomes more common, marketers are going to have to be more creative and thoughtful with their use of augmented reality...

Last year, I made a few predictions about this year’s Super Bowl 46.  And most of them actually came true.  This year we saw the first ever QR code integration into a Super Bowl ad, over 20 ad leaks on YouTube before the big game...

At one point or another we’ve all joked about stalking someone we know on Facebook or Twitter. After all, if someone puts that information out there, they must want you to read it, right? Well, a couple of brands have taken that idea to heart...

This guest post is by Megan Carriker, previously an employee of Ignite Social Media. Megan is now with Shoeboxed, a start-up company that simplifies business tasks like expense reporting, accounting and contact management by digitizing paper documents and organizing the data in secure online accounts....

Remember the original Pringles mantra “Once You Pop, You Can’t Stop?”  The now out of date statement still holds true in many ways for the Pringles Facebook page where fans just can’t contain their excitement for the brand.  Pringles  has more than 14 million fans and counting...

Next up in the 26 Facebook Fan Page Examples in Detail series is not only a favorite brand of mine, but of music buffs everywhere: iTunes. I was not surprised to find that iTunes has a huge Facebook following with over 15.9 million fans, and...

So I was browsing Reddit last Friday and happened upon a letter. For those of you who don't know, Sainsbury's is a supermarket chain in the UK and below is an example of the aforementioned "tiger bread." Kid's right on. It totally looks like a giraffe. Now kids write letters...

Finally, the television and entertainment industries are starting to get it – their audiences are online, and that's where they need to be, too. While studios and networks may groan about fans skipping out on live airings of their programs to watch shows online at...

We’ve all got our vices, some more than others, for better or worse.  Mine comes in the form of an irresistible citrus-lemon flavored soft drink known as Mountain Dew (just check out Ignite’s recycling bin and you’ll quickly see the depths of my vice). While...