Instagram is everyone's favorite photo-sharing app, and a few companies have found great ways to capitalize on the service's API for their own brands. Read on to learn about their success, and hopefully get inspired yourself....

As a social media marketer, it's refreshing to see so many brands integrating social media into their Super Bowl campaign beyond simply uploading their commercial to YouTube. In 2011, we only saw one use of a hashtag by a brand in the Super Bowl and...

It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is just...

Instagram has enjoyed some much-deserved attention over the past week, thanks in part to the unfortunate happenings caused by Hurricane Sandy which resulted in 1.3 million photos being posted. Now the mobile-based photo-sharing tool is primed for even more growth, as the introduction of new web-based...

As social media continues to evolve over time, one thing remains constant when it comes to your business: the ability to connect with and serve your customers will always be crucial to your success. Creating that direct relationship with your customer can be achieved by...

Social media has played a huge role in this year's presidential campaign, not just representing the candidates themselves, but also their biggest supporters: their wives. And Michelle Obama and Ann Romney are no exception. Traditionally, candidates' wives have supported their husbands by reaching women voters and...

According to an infographic on sexes in social media, 56 percent of social media users are women. Facebook is skewed female by 58 percent, Twitter by 64 percent, and Pinterest caters to the ladies four times more than men. There is no real mystery to the gender gap...

Artists can utilize social media for two completely different purposes: finding inspiration for new works and getting exposure for completed works. This is true no matter what type of artist you happen to be. Musicians can collaborate via YouTube; painters can display their works and...

Recently, we took a look at why social media marketers should be paying attention to online TV. This time, let's take a look at which TV shows are already using social media to enhance the viewing experience of their audience - thereby creating more loyalty...