If your brand is now franchised, then your social media marketing efforts may have just gotten a bit more complex. First of all, let us be quite clear, we have found, through our own extensive experience, that having independent social media handles for each individual...

If you have anything to do with your brand’s social media marketing, chances are you’ve heard these buzzwords a time or two…or twelve. Below I break down some of the most common social media buzzwords and what they mean. [br][br] 1. Organic: A non-paid piece of content....

Succeeding in social media as an alcohol brand presents a unique set of challenges. Besides the obvious hurdle of connecting with an age-appropriate audience, alcohol brands have to stand out from an enormous crowd of category competitors who are all vying for the attention of...

Valentine's Day is here, and you know what that means: champagne, chocolate, handmade valentines and 50% off candy on February 15th. That's all fine and good, but anyone who's not sleeping on the couch on a regular basis knows that making a relationship last means...

Everybody’s favorite time of year is almost upon us. I’m not just talking about the holidays – I’m talking about SHOPPING season (of course). In the past, my days were spent scanning retail ads and websites for the best deals. This preparation for "game...

Launching a new product can be both very exciting and stressful. Your brand has created something great. You are now responsible for the sales and its success. Your next challenge will be to find the best way to effectively build awareness and entice potential buyers to purchase....

One of the best advantages of social media is that it gives everyone a voice. People everywhere want their opinions to be heard and that is especially important in local government. Yesterday, the mayor of Pittsburgh and his staff hosted a Reddit AMA session. It's one of...