With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources -...
2019 Social Media Trends to Watch A few months ago, we shared relevant 2018 social media trends for the back half of the year. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes....
The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community...
Holidays are almost upon us, leading to gatherings and the need for new ideas. Decorating, recipes, maybe even the need for games start occupying our thoughts. We search for inspiration every year and what a better place to go for ideas than holiday influencers who...
Facebook continues to fail to capture the attention of younger users. Behavior trends over time have shown that those in the Millennial and Gen Z category are logging on less and less. However, new research shows that it doesn’t appear that these younger generations will...
There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand. They are immersed...
Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. Timeliness is critical as big moments develop LIVE, and the spotlight shines even brighter for brands as millions of fans hang onto every last character of...
Brands and content creators are in full swing developing their holiday plans! Social media networks take this Q4 push to provide updates and release new products, while also providing tips and tricks on how to boost traffic, drive sales, and increase video views. Grab your...
Join us November 1st at 1:00p ET for a 30-minute webinar all about social media listening, monitoring, and how putting both to use can improve your brand's social presence. Click the "Register Now" button below to reserve your spot for free. As social media marketers, we...
Chatbots are valuable tools for brands. They can supplement customer support efforts, capture qualified leads, or broadcast messages to users – just to name a few applications. Here at Ignite, we’ve done extensive research on the artificial intelligence service, analyzed the best in the biz,...
Holiday season is right around the corner, and what better way to kick it off than with the spookiest of them all? While a lot of brands are already beginning to consider dos and don'ts for their holiday content, it’s important to make sure you...
You’re looking for help with an influencer marketing campaign, so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal. They...