Jan 29 January Social Media Updates
One month down, 11 to go! 2019 is underway and there have been several new updates since December. Nearly every platform has been making changes, adding features, or tracking trends to keep up with the ever-changing industry. We’ve seen some good changes and some updates that might not be used very often. As the industry continues to grow, we’re keeping you up to date along the way. We’ve compiled a few of the highlights from our bi-weekly newsletter – Social You Should Know. Keep scrolling for your January social media updates!
January Social Media Updates
LinkedIn Unveils New Features to Increases Transparency Between Companies & Users
LinkedIn has been making changes over the past few of months by revamping their company pages and improving mobile, content types and insights. In January, the platform added new features that aim to increase transparency between companies and the users. With new employee insight dashboards, users would be able to see new data. This includes where company’s current employees graduated from and what kind of roles they currently hold. This information and more, like hashtags related to each specific company, will be located on the company page.
Facebook Continues to Push Stories with Added Features and Updates
Stories had quite the year in 2018 and the tool’s popularity is predicted to keep growing. It’s hard to compete with Instagram Stories, but that hasn’t stopped Facebook. The social media platform released a new feature for business profiles. The tool adds the ability to include call-to-actions buttons, like “shop now” and “call now,” on their stories. The platform also tested a feature that allowed users to share events through Stories. Similar to how it works on the newsfeed, users have the option to add the event to their story. If you haven’t tried integrating stories into your brand’s content, we suggest giving them a try.
Instagram Allows Publishing on Multiple Profiles
Does your brand reuse the same content on multiple channels? If so, this could be an important update for you to pay attention to. This new feature will allow content to be published on multiple Instagram profiles. We’re more of a believer in using creative content that is unique to each profile, but this could come in handy and make it easier for those publishing important company updates on main pages and local pages. We’ll see how this one goes, but it seems to me that this update won’t be used very often for brands.
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