Jan 31 Appeal of Animals on Social Media
They’re cute, cuddly and most of the time, irresistible! Leveraging the power of these furry animals can help your brand in more ways than one on social media. Here are some tips for creating compelling social media campaigns that revolve around your furry friends.
Appeal to Multiple Audiences
Pets have always had a pretty universal appeal. Most of the time, if not always, brands require you to speak to a very specific target. Working with cute animals can help your brand look more appealing to people in general and can also be beneficial when included with the rest of your marketing strategy that is more carefully niched. It also allows you to tap into and discover new followers that you might not have been able to reach before.
Create an Escape
People LOVE animals! Most of the time, people are going to social to escape from reality. What better way to capture their attention through cute photos of animals? Think of ways on how you can add in animals with your product to your upcoming content calendar that will spark interest and create thumb stopping content for your audience.
With so many animal stars on social media, utilize them for your creative campaigns! Work with pet influencers, but make sure you consider your target audience and what would be appropriate.
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