As a social media manager, you likely have access to great community insights that other members of your organization do not. Reading incoming messages in the form of comments, replies and private messages can help you learn about the positives and negatives of your product...

Depending on your business objectives, social media marketing can wear multiple hats. It can be used to drive brand awareness, product consideration, direct sales, and customer care. Quantifying the value behind social content that drives awareness, consideration, and, especially, direct sales/conversions is, for the...

We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. The best part? Our favorites are...

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly. When done correctly, addressing...

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Go ahead and bookmark it so you can reference it whenever you’re writing copy...

sourceKeeping online accounts secured is a major priority in the digital world. When these accounts have been accessed without your permission it can feel as if your privacy has been invaded. Online banking and cloud storage websites are where people feel they need to be extra secure, but...

Trying to craft the perfect CTA? Not sure how to capture attention in a mere 140 characters? If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you.Know Your AudienceHave you ever been...

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want?Social media has a very different rhythm than other marketing channels. You can’t just push your brand’s message...

Last month, you may have been signed out of your personal Facebook account due to a recent privacy breach. While almost 50 million people were affected, according to Facebook there was no indication that business accounts were affected. Regardless, it’s a good reminder to put...

There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand. They are immersed...