Summer: Longer days, warmer weather, and busier workdays. Between personal travel and brand initiatives, it can be tough to stay afloat. However, this time of year isn’t one to lose focus. Consumer habits show that warmer weather inspires shopping, especially on food, drink, entertainment, and...

You’ve come up with a great social media strategy and your team has created some fantastic content. Now it’s time to share it with your fans and watch the comments roll in. One last question before you do: will you post and monitor your comments...

Who knew emojis could cause so much debate. But when you’re in the social media industry, emojis are life. The question is, when using emojis in your brand’s social media messaging, how do you punctuate? Do you use the emoji itself as punctuation at the...

Once reserved for the style elite, social media is creating entirely new ways for people to experience New York Fashion Week. From mid-runway snaps from America’s top models to backstage selfies and pre-show Instagram Stories, social media has transformed the runway like never before. If...

Every holiday, from Thanksgiving all the way down to #NationalDonutDay, is a potential opportunity for your brand to join the conversation and put your unique spin on the day. However, not all holidays and the ideals associated with them are good times to promote your...