Back in August of 2007, Chris Messina tweeted: Twitter founder Evan Williams didn’t think users would be so into Mr. Messina’s “pound” suggestion to create groups, thinking it was too technical for the social network. But it turns out, he was wrong. Very wrong, really. The...

Anyone familiar with social media community management knows that a good portion of the job involves customer service care. Some days, it feels like the questions and complaints never end and the work community managers usually enjoy can unfortunately become monotonous and stale.  Giving the...

Ready or not, it’s holiday time. As a brand, it’s important to understand what your consumers' path to purchase looks like as they gear up for the holidays. Some key questions one might consider are items like; how consumers are deciding on gifts, where they actually purchase these gifts,...

‘Tis the season for brands to recycle holiday content just like recycling Thanksgiving leftovers.  But wait, we can help you think outside the Tupperware container. Step 1: Don’t be #basic. Who is already over all the pumpkin-talk? We get it – ladies love pumpkin flavors. But, it...

As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...

Why isn’t anyone liking your Facebook post about installing moisture barriers beneath roofing tiles? Why didn’t anyone retweet your hilarious tweet about the reelection of the President of Belarus? Why does some content resonate with audiences and spread across the web, while other content dies...

As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...

Let’s face it, writing for social can be hard. Sometimes, you’re in a rut, trying to think up the wittiest Twitter response for brand A then jumping into business-oriented long-form content for the totally opposite brand Z. Sure, inspiration can be found on Mashable and...

Looking for a job in social media marketing?  Maybe you work in marketing or advertising and you want more direct interaction with your customers. Maybe you want to write more creative copy or you want to develop a brand voice. Or just maybe you feel...