Father’s Day can be a tough one for community managers. Often outshined by Mother’s Day, dads tend get the short shrift, not only with gifts (hello, novelty ties) but creative marketing concepts as well, with brands pushing out elaborate sweepstakes, interactive videos, and increasingly flashy...

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. Our industry changes every day. So, when I was asked to share what the future of community management would be like,...

Memorial Day is almost upon us once again. For millions of Americans, the holiday is a chance to remember those in the military who sacrificed their lives for our country. For others, Memorial Day is also the official demarcation of summer. It’s a day to...

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach...

Mom. She birthed you. She changed your smelly diapers. She cared for you even when you were in that awkward teen stage, and she taught you life lessons. Without her, you wouldn’t be here. So let’s all just take a moment this Mother's Day to...