If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. Our industry changes every day. So, when I was asked to share what the future of community management would be like,...

Memorial Day is almost upon us once again. For millions of Americans, the holiday is a chance to remember those in the military who sacrificed their lives for our country. For others, Memorial Day is also the official demarcation of summer. It’s a day to...

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach...

Mom. She birthed you. She changed your smelly diapers. She cared for you even when you were in that awkward teen stage, and she taught you life lessons. Without her, you wouldn’t be here. So let’s all just take a moment this Mother's Day to...

Creating content for social media can sometimes be a tedious and challenging task for many social media marketers. Challenges can begin developing during the planning process and trend through execution. However, Kyle Stuef, Director of Content Production at Ignite Social Media, has laid out four...

Managing social media content is a constant challenge, however it’s a necessary task if a brand wants to increase their online visibility and influence. It can be difficult to come up with creative ideas and relevant information consistently. It’s a lot for any writer or...

If your brand is now franchised, then your social media marketing efforts may have just gotten a bit more complex. First of all, let us be quite clear, we have found, through our own extensive experience, that having independent social media handles for each individual...