Every holiday, from Thanksgiving all the way down to #NationalDonutDay, is a potential opportunity for your brand to join the conversation and put your unique spin on the day. However, not all holidays and the ideals associated with them are good times to promote your...
The Super Bowl is … “the Super Bowl” of social media for brands. During the day of the big game, brands receive up to 6x more mentions on Twitter. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day...
While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets, and laying out promotions for the upcoming year. While thinking big and thinking ahead is key to success, try...
As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong...
Oh, snap—our favorite disappearing video app is getting some serious competition! Ever since its launch in August, Instagram Stories (a platform so similar to Snapchat it’s sometimes difficult to tell the two apart) has been emerging as a force in marketing, engaging the platform’s 500...
When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. Maybe it’s because I wasn’t familiar with Chatbots. Maybe it’s because as a Community Manager- where my entire job is to build communities and facilitate authentic...
You’ve seen the headlines. “Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an event takes place. What if we evaluate social media for trends to predict the future? Could current trends about topics tell us what might be...
A mere two weeks from now, shoppers will flock to stores to pick up the best bargains of the year. Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing...
The year is winding down, and none of us want to be caught off-guard by the Paul Revere of content planning yelling “The holidays are coming!” It’s not just important to have holiday content, it’s important that you have the right holiday content for your...
In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. As election day draws nearer, naturally we can’t help...