When creating content there are several things that need to be taken into consideration, including the size and dimensions of the image that will later be posted to a variety of different social channels. Remembering all of the appropriate sizes for these can be a...

There are quite a few perks that counterbalance the whole always-buried-into-your-phone-and-or-computer life of a social media professional. Community Managers, Content Creators and Media Buyers alike all rejoice at the thought of the great experiences – both professional and personal – that live event social media...

On Sunday, love was in the air and social media was abuzz with Valentine’s Day posts. And as we discovered between enjoying candy hearts and boxes of chocolate, brands had a little bit of something for everyone this Valentine’s Day—from the hopeless romantic to the...

As content developers we love to create and there’s nothing more exciting than the possibilities of creating engaging content and taking on a new client. But facing the content to curate and what to create can almost be as daunting as it is exciting. So,...

Video is everywhere. I can almost guarantee that you watch at least one video online per day. It’s hard to avoid when you’re scrolling through your feed and they automatically starts playing. According to Cisco, by 2019 80% of all Internet traffic will be video....

Snapchat may just be the most powerful storytelling tool in social media today. Once a disposable photo messaging app, Snapchat’s various updates and new features helped it gain popularity and marketing potential amongst brands and celebrities. Unlike some of its competitors, Snapchat is able to...

2016 is undoubtedly going to give rise to a handful of new and seemingly viable social channels. As that happens, it’s normal to ask yourself: “Which social channels should my brand be on?” Actually, it’s not just normal, it’s necessary. We’re of the school of thought...

As a Community Manager, you are on the front lines of your client's online presence each and every day. You keep your phone with you at all times and are ready for a trending topic, a customer service issue, or tweet inspiration to strike at...

While the sales are what originally drove interest toward the day after Thanksgiving, the social conversation is now what keeps us involved. Black Friday, Cyber Monday, and Giving Tuesday, while having a varying end goal, all have one thing in common – spending money. But...

The average consumer has been bombarded with branded content on social media for quite some time now. That’s not news to anyone. In a heavily saturated digital world, getting a piece of the pie is becoming increasingly tough, but what’s also increasing is the value...