Since COVID-19 hit, we've seen almost all major events move online and people scrambling to figure out how to make them work. From Hollywood award shows to industry conferences, they're all virtual in some capacity. By now, it's likely you've sat through a conference or...

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. LinkedIn, the leading social media network for professionals...

During this time of uncertainty, one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn's new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses.  LinkedIn's New Features LinkedIn pollsLink header...

Most the of the time, brands are looking to target a certain subset of individuals on social. When it comes to millennials, brands have to be strategic as they differ from other generations and groups of people. Below we breakdown what's trending with millennials on...

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one...

If there's anything in this world we've always known to be true, it's that first impressions are everything. It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a brand's social media page. When a consumer visits your social media profile,...

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily. Users now have the option to...

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let's talk about the April Social...