Let me start with what might sound like professional blasphemy: There are no social media experts.I know how that sounds coming from someone who's spent nearly two decades building and running a social media agency. But hear me out—because this realization has fundamentally shaped how...
Let's address the elephant in the room: when you partner with a social media marketing agency, you're not our only client. And frankly, that's exactly why you should want to work with an agency like ours.While brands may fantasize about having a dedicated social media...
Updated: August 2025The landscape of social media engagement metrics has dramatically shifted in 2024-2025. While the industry previously counted video views as standard engagements, major platforms have moved away from this practice, fundamentally changing how brands should measure success.What Are Video Engagement Metrics?Video engagement metrics...
As always, being a social media marketer requires one to be Always Learning. It’s one of our core values. To help, we recently completed the 2025 version of our Ignite Social Media Trends Survey, and we can now compare it to 2024. While the number...
For the second year in a row, we're excited to gather industry insights for social media marketers. Introducing the 2nd Annual Ignite Social Media Trends Survey. Last year, we uncovered a lot about how social media marketers work, what tools we use and more. This survey...
Knowing how to strategically allocate an influencer marketing budget can make the difference between a good campaign and a standout one. One of the most common questions we hear from clients is, “How many influencers do I need for my campaign?” As a leading social...
AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them?Our take: probably not.What is an AI influencer?AI...
We recently launched the Ignite Social Media TikTok Live Creator Network, offering creators in the United States and Canada access to expert coaching and support—at no cost. Whether you're an established creator or a marketer guiding influencer campaigns, this network is built to help maximize...
UPDATED 2024When we first shared these guidelines in 2015, brands were regularly mishandling holiday posts. While the landscape has matured, the pressure to join trending conversations remains. That means social teams still risk stepping into areas better left alone—especially on days tied to civil rights,...
With the holiday season driving up to 30% of annual e-commerce revenue (eMarketer, 2024), brands that lock in influencer partnerships early consistently dominate share-of-voice. But what timing, tools, platforms and measurement ensure holiday influencer marketing success in 2025. When should brands secure influencers for holiday campaigns? Book...
In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look...
In the inaugural Ignite Social Media Trends Survey, we asked social media marketers their perspectives on varying topics. Some of the most interesting questions centered around whether these social media pros are happy with their careers in social media and if they felt like their...