Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed like an app just to send goofy photos back and forth to family members. It evolved into something more that inspired creativity and Snapchat influencers...

Whenever I think about DIY projects, I think of Pinterest Fails and how most of my crafts turn out. However, even with the failures, it’s difficult not to want to try the next DIY project that comes across my feed. It gives one a sense...

With technology it’s difficult to stay on top of things; phones are constantly being upgraded, new televisions come out all the time and video games keep releasing. That’s just a few items since computers and gadgets haven’t even been mentioned. It can be a struggle...

As social media continues to evolve, channels strive to increase their users by making updates to their platforms. Snapchat is a platform that continues to make updates in order to stay relevant as giants like Facebook/Instagram create features to rival them.Back in August it was...

From pictures of national landmarks to exotic locations, I think we can all agree that with the age of social media that travel inspiration is all around us. We can live through our family and friend’s pictures from their vacations, but there’s more! There’s a...

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines. The FTC endorsement guidelines were put into effect in order to protect consumers from deceptive...

Looking through your social feed (pick any) we all pause when we get to our favorite brand. Why? We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography? The witty caption they...

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections...

Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why...