As social media continues to evolve, channels strive to increase their users by making updates to their platforms. Snapchat is a platform that continues to make updates in order to stay relevant as giants like Facebook/Instagram create features to rival them.Back in August it was...

From pictures of national landmarks to exotic locations, I think we can all agree that with the age of social media that travel inspiration is all around us. We can live through our family and friend’s pictures from their vacations, but there’s more! There’s a...

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines. The FTC endorsement guidelines were put into effect in order to protect consumers from deceptive...

Looking through your social feed (pick any) we all pause when we get to our favorite brand. Why? We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography? The witty caption they...

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections...

Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why...

Not knocking in-house or agency created content, there’s another resource that can be used. Influencers can create content for your brand. Content is king. We hear that all the time, or at least I hear it all the time but I’m fairly certain this a...

It's time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers, now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to...

Instagram artists are some of the most entertaining types of influencers to follow on the social media network, today we're going to highlight five. The reason I love them? They constantly put a smile on my face and prompt me to wonder if I too could create some...