In the world of influencer events and conferences, the list is quite extensive and looking through one can often leave brands wondering which ones are worth the investment. There are a few different ways to answer that question, so for now we’ll just pick one....

When Google+ came into existence in 2011, it was a lot to take in and viewed as a rival to Facebook. There were a lot of jokes about it being introduced around the fact that you had to have one in order to do pretty...

It’s a new year, well it’s been a new year for a couple weeks, but since we’re still in January let’s talk about how you can look at utilizing influencers in 2016. We previously spoke about how brands should consider working with influencers, so now...

We all know that the holiday time can be stressful, people are consuming more information than they typically would during other times of the year. For brands, it can be difficult for their messaging to get through the clutter, but one way to push through...

In 2011, when Snapchat showed the first signs of potential and I signed up, the only point I saw in the network was the silly faces I could send to my cousins while we waited patiently for a wedding shower to end. Since then, I've seen the networks...

#BlogHer13 had more than 4,000 influencers in attendance excited to learn from other influencers. The sessions were popular, but not always the most engaging aspect of the conference. In fact, most of the action seemed to be in the expo center, where companies of all types...

A promotional sweepstakes is a great way to engage consumers and spread awareness. However, there are several issues that you need to be aware of to ensure that your brand is legally compliant. Here are five things to be aware of when planning a sweepstakes:1....