Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? As social media marketers, we’re constantly trying to keep...

That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users, this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users...

Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun...

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before...

The Fourth of July brought us a multitude of fireworks, grilling out, and hangovers last week. Along with the influx of poorly-shot iPhone videos featuring local fireworks displays in newsfeeds, brands often got in on the conversation, finding ways to jump in on top-of-mind conversations....

Oh, Twitter. For being my social channel of choice, they keep making changes that almost no one asked for while ignoring ones their users clamor for. Despite their lack of properly dealing with harassment and abuse or having an edit button, their stock doesn't seem...

In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get...

In this edition of Ignite Your Week, we take a look at how Twitter updates are aiming to make their network more appealing to brands by sharing insights and addressing their bot problem.First, Twitter has suspended or deleted more than three million accounts in the...

In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your...

April Fool’s Day has become a day when audiences expect brands to pull clever and hilarious pranks. Since they are less of a surprise, brands are having to get crafty with their April Fool’s shenanigans. In the past years, we’ve rounded up the best in...