Here's a fun game (depending on your definition of fun anyway): Google "is Snapchat dying" and "is Twitter dying." You'll get a lot of results, a lot of facts that may be startling if you've invested in either company, and a lot of predictions about...

Adoption of Twitter by CEOs may not have been the shortest timeline in social media. However, many CEOs from companies of all sizes are seeing the benefits of maintaining a personal presence on Twitter. As is the case with any slice of Twitter users, some...

Are you ready for some football?! I know I am. I’ve been so desperate for football this offseason that I actually watched the combine and draft in their entirety (sad, right?). Well, it’s finally time for the real deal to begin! To celebrate, I’ve compiled...

This past Sunday was Father's Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond...

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition...

Social media has played a significant (some might say…huge) role in the road to the Oval Office this election cycle. The presidential candidates have not shied away from expressing their opinions and connecting with voters via Twitter this year, and many of their social swipes...

Snapchat is reportedly on its way to its first billion-dollar year. Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. Flat user growth and flat revenue growth. This week, Twitter made two (more) changes to try to increase revenue....

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the...