Live streaming isn’t anything new. So when live-streaming mobile applications like Meerkat and Periscope came out, they weren’t reinventing the wheel. But they did give them a big push to get them rolling. [br][br] Meerkat unfortunately, is kind of moot at this point. Periscope, Twitter’s own live...

When brands are faced with a "soft crisis," the kind that doesn't involve a product or anyone getting hurt, but rather general negative brand sentiment, they're often left wondering how to handle audience dislike effectively. [br][br] On Sunday evening, after a weekend of wrangling my 6 year...

Back in March 2015, Twitter announced their partnership with big data partners Acxiom and Datalogix to give advertisers access to partner audiences based on online and offline behaviors and characteristics. Now that behavioral targeting has been around on Twitter for a few months, we’re starting...

Twitter's recent announcement that they are deprecating the Twitter Share Count API is giving some marketers heart palpitations, but to me this is a sign of a company that's finally maturing albeit in ways that will make life difficult to marketers in the short-term. Here's...

Whenever new functionality is announced by social networks, there is usually a waiting game for marketers to really see what the end-user experience looks like to the end-consumer.This time around, Twitter's announcement of the new Buy button features came with at least one live example...

Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse...

Following the move of Facebook, Pinterest, and Instagram in introducing new functionality and eCommerce ad units, Twitter’s most recent announcement reveals two new features: Product Pages and Collections. [br][br] Keep in mind that while many articles have lumped these features together, the two are very different and...

Community Managers and customer care representatives everywhere are rejoicing at Twitter’s latest announcement regarding character limit. Beginning in July 2015, the 140-character limit for Direct Messages will be put the death (R.I.P.). It’s rumored that there will be a new 10,000 character limit put in...

In late May, Twitter and Google solidified a partnership to begin embedding tweets in Google search results.  Now that we're starting to see what this integration looks like in the wild, let's dive into this a little further and reveal what this means for brands moving...