As the Original Social Media Agency®, we’re frequently asked about how to get verified on Twitter. While verification may just be a blue check mark to some, to many celebrities, notable accounts, and brands, being verified brings credibility to their account. This credibility can serve...

As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. Here are some proven and upcoming formats that are expected to bring great results for retailers.Facebook Carousel...

Earlier this month, word came out that links and photos would no longer count towards Twitter’s 140-character limit. While this was exciting to some and rejected by some who don’t like change, it had yet to be confirmed by Twitter directly.That all changed Tuesday morning...

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach...

As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of a circular journey, as illustrated by the McKinsey Loop. As social media has become more mainstream and started being...