Developing good social content relies on having a strong understanding of your audience. Unfortunately, running an extensive audience analysis to help guide your social strategy can cost big bucks. Luckily, there are some free tools that can help you learn more about your audience and...

Here’s a scenario that thousands face every day: you and your brand have a great message to share but you're unsure of with whom and where to share it. To determine that, it's time for a little internal Q&A: Who is my target audience? Where...

Remember getting your first bicycle or hearing your favorite song for the first time? These specific moments were so significant to you at that moment that they echo on throughout your life, with ripples of meaning and importance in their wake. This phenomenon is called...

Despite beginning as a religious holiday in Ireland (where until the 1960s bars were actually closed for the day…seriously), Americans have morphed St. Patrick’s Day into a day of celebrations. Whether celebrating their Irish heritage or just being Irish for the day, people like to...

Back in October 2015, Slate editors awoke to a big surprise: the Twitter share button on their articles no longer displayed how many readers had shared the link. Slate vice chairman Dan Check told Digiday Slate had been “caught with our pants down.”If you’re a...

Between all of the interactions that occur on a day-to-day basis, it’s almost inevitable that some brands would end up conversing with others on Twitter. While exchanges between celebrities are generally a heated battle, big brands need to show their humanity through these interactions. [br][br] Twitter feuds...

Folks, who are both thrilled about the possibilities and/or worried about spam or clutter due to Twitter's recent announcement regarding possibly increasing the platform's character limit to 10,000, don't need to worry or get overly excited. [br][br][br][br]This has nothing to do with you. [br][br]This is Twitter trying...

[caption id="attachment_35922" align="alignright" width="300"] Instagram is growing much more quickly than Twitter[/caption]Twitter is stuck. Usage has stagnated at about 320 million monthly users worldwide and U.S. usage is projected to lag well behind Instagram's growth. Revenue was actually up 61% in Q2, to $502 million,...