With the holiday season driving up to 30% of annual e-commerce revenue (eMarketer, 2024), brands that lock in influencer partnerships early consistently dominate share-of-voice. But what timing, tools, platforms and measurement ensure holiday influencer marketing success in 2025. When should brands secure influencers for holiday campaigns? Book...
AI writing isn't that complicated — or at least if you know how to talk AI. With that, here's a few effective ways to get your prompt-writing game to top-notch. Artificial Intelligence is becoming more and more integrated into our normal daily lives, from banking to...
Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. When we did that, we would never have predicted the amount of change and turmoil the platform would experience in the ensuring weeks. While Twitter owner Elon...
In a time when we're constantly bombarded with airbrushed images and highly staged content, BeReal's more realistic approach is actually a breath of fresh air. While BeReal's content resulting from their “share now” notifications may not be as exciting as what you'll find on platforms...
Any content creator worth their salt knows that hacking the content creation process is essential for pumping out quality content on a regular basis. But what exactly does that mean? In a nutshell, it means finding ways to be more effective and efficient with your...
In a world where social media platforms are constantly changing and evolving, it's easy to forget about the classics. Twitter (like Ignite) has been around for over 15 years now, and while it may not be as trendy as it once was, it's still holding...
Brands have got to listen, TikTok is staying. It’s not going anywhere. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number...
[caption id="attachment_56769" align="alignright" width="745"] Photo by Giammarco on Unsplash[/caption] It's so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is...
As one of the world's top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users, but 40% of those users have reported purchasing something...
The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Users will soon notice a new option for controlling the...
Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one...
Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? Or is Twitter dying? As a social media agency,...