Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week's edition of Ignite Your Week. Facebook Updates Key Metrics [embed]http://youtu.be/En3LmXrW-_w[/embed] Relevancy Score Today we're going to talk about Facebook's new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were...
March has been a busy month at Ignite! We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients - Sabra, Vera Bradley, Discover Boating & Altar’d State - were...
Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” dropdown on any ad they are served. The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to...
It’s hard to keep up on the ever-changing landscape that is Social Media, but don’t worry, we got you. Here are a few of the February highlights from our bi-weekly newsletter – Social You Should Know. February Social Media Updates Instagram Stories Rise to Half a Billion...
The social media industry is extremely fluid, with platforms, algorithms, and features changing at the drop of the hat. As marketers, it can be challenging to keep a finger on the pulse when that pulse is constantly changing pace. That’s where we come in. As...
One month down, 11 to go! 2019 is underway and there have been several new updates since December. Nearly every platform has been making changes, adding features, or tracking trends to keep up with the ever-changing industry. We’ve seen some good changes and some updates...
The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space....
2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. In Q4, Instagram expanded their shopping capabilities, LinkedIn introduced new features aimed at increasing engagement and brands created...
Now that all the turkeys have been carved and the Black Friday shopping has ended, brands and marketers are in their final Q4 push and are preparing for 2019. Catch up on the latest news from the social media world in with our Q4 social media...
Facebook continues to fail to capture the attention of younger users. Behavior trends over time have shown that those in the Millennial and Gen Z category are logging on less and less. However, new research shows that it doesn’t appear that these younger generations will...
Brands and content creators are in full swing developing their holiday plans! Social media networks take this Q4 push to provide updates and release new products, while also providing tips and tricks on how to boost traffic, drive sales, and increase video views. Grab your...
The ever-evolving world of social media continues to grow, and we’ve seen a lot of changes since August. Pinterest hit a major milestone, Twitter added a new timeline option and changes on Instagram could help improve your DM game. Plus, the Instagram co-founders resigned! Here’s...