There's an allegory attributed to the Cherokee about two wolves doing battle inside people for control of their soul. One wolf represents evil and one wolf represents good. Which wins, the story asks? The one you feed. While my daughters giggled uncontrollably when I told them this...

27 January, 2016

2016 is undoubtedly going to give rise to a handful of new and seemingly viable social channels. As that happens, it’s normal to ask yourself: “Which social channels should my brand be on?” Actually, it’s not just normal, it’s necessary. We’re of the school of thought...

25 January, 2016

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

13 January, 2016

As the New Year draws nearer, your Feeds are likely blowing up with 2016 social media trends. However, brands need to be careful not to jump on the bandwagon, or try to implement too many initiatives at once. The key is to stay true to your...

17 December, 2015

It’s hard to believe we are wrapping up another year, but before we get too far into planning for 2016, let’s take a look back at what we learned in 2015. There were many insights gained this past year, but we'll focus on the following...

15 December, 2015

The results are in, and nearly all marketers agree that some sort of social media is needed for a successful overarching marketing strategy. But what defines a good social media strategy and how is it best used to reach business objectives? [br] As marketers, we are often asked to take...

15 December, 2015

Around this time each year, marketers jump at the chance to write, tweet, and speak to lists that wrap-up up the year with "Top 10 Marketing Campaigns of 2015" or "5 Marketing Trends to Consider in 2016". We couple these lists with lengthy explanations of each item...

09 December, 2015

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...

02 December, 2015

With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get too far down that path, have you reached your social media goals for 2015? If not, there is still time. This post provides suggestions on...

02 November, 2015

When brands are faced with a "soft crisis," the kind that doesn't involve a product or anyone getting hurt, but rather general negative brand sentiment, they're often left wondering how to handle audience dislike effectively.On Sunday evening, after a weekend of wrangling my 6 year...

27 October, 2015

Pinterest takes silver in terms of social media referral traffic, second only to Facebook. That traffic becomes integral to retailers and other brands during the Holiday Season. Here are five tips for how to ready and optimize your brand's Pinterest presence for the upcoming retail season. 1. Use...

21 October, 2015

It appears that the days of organic growth and engagement for brands on Instagram could be coming to an end. At the end of September, Instagram opened their advertising platform to all marketers. Since then, users have seen an influx of ads in their feeds,...

21 October, 2015