Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations...

16 June, 2016

It's a lazy Saturday and I'm scrolling through my News Feed, past the people #FeelingTheBern and the latest Pinterest (fail) recipe, when I see a sponsored post that actually catches my eye. Blue Ridge Outdoors Magazine is running their annual dog photo contest. The terms are...

26 April, 2016

On April 12th Group High will be hosting The Outreach Marketing Virtual Summit. This one-time event will allow you to partake in a virtual conference environment where you can network with others during the event and ask all of your questions about influencer marketing and...

05 April, 2016

There are so many people these days that aspire to become a full-time, work-from-home influencer. They see other influencers writing sponsored blog posts, snagging products for free, and getting access to exclusive events, and they want in on the action. But what they don’t realize...

28 March, 2016

Whenever I try to describe what influencers are and what they do to anyone outside of the social media industry, I find that people generally have a misconceived notion about what they actually do. Typically one of the first things that I hear is, “I...

21 March, 2016